Design Blocks are a library of commonly used content blocks to build a content landing page available within the Nativo Ad Platform. It is a streamlined page builder that empowers your entire team with creative flexibility in designing an interactive content experience without coding or HTML.
Use Design Blocks to enhance your existing Native Article pages without custom development. By building your landing page with Design Blocks, you can create out-of-the-box mobile responsive designs and optimize your content for engagement and user action, boosting the overall user experience.
Watch the video below to learn how you can use Design Blocks to create beautifully designed landing pages in just minutes.
Step 1: Getting Started
From the Campaigns Tab of the Nativo Platform, navigate to the Creative Library and click New Creative. Choose the Native Article ad format. Complete the necessary information to get started. Build the in-feed unit just like you would for any Native Article execution.
Step 2: Access the Design Blocks library
On the Content tab, select the '+' icon to access the Design Blocks library. Each block is a pre-formatted content block with a set of elements - button, font, background, and media - that can be customized and updated to match your desired style.
Step 3: Add the block
Select and add the blocks that you'd like to see to build out your content landing page. The selected blocks are stacked in the order you select, with an option to move them up or down on the page as desired.
Step 4: Customize the block
In addition to the main content editor toolbar for editing content, each block has its own editor and can be customized using the Click to Edit option within each block. You can:
Change the background color of each block.
Update background images.
Add images and videos.
Update the text and color of the CTA button.
Customize the CTA button.
Add padding around the block.
Position the block as centered on the page or go full-width.
Move blocks up and down to change the order.
Change the font size of the title and body text.
Add animations to your blocks.
Essentially, each Design Block can be edited to match the look and feel of your desired style.
You also have the flexibility to replace any image within the block with a video or a slideshow to enhance the page's interactivity further.
📘Capture attention and drive conversions with animations
Capture consumer attention by adding interactive animations into your Native Article executions. Available for images as well as Design Blocks, each animation brings a unique experience to your Native Article to attract and convert consumers. Use animations to call special attention to your CTA to increase performance.
Current animation options include Fade, Zoom, and Slide. You can also control when your animation begins playing, how long it plays for, and whether or not your animation repeats upon user scroll with three control settings: delay, duration, and repeat.
Step 5: Using the Empty Block
If you don't see a block that suits the format you're looking for, use an empty block to create your own format.
Empty blocks are also a good option for embedding an iFrame (examples: videos, forms, podcasts, etc.).
In just minutes, you have a fully designed, visually rich content landing page without coding or custom templates.
👍Mobile Responsive
Pages built with Design Blocks are mobile responsive out-of-the-box, so you don't have to spend additional time and effort in cross-device rendering.
