The following metrics are available in the exported Reports in the Report section. Note that some metrics may be filtered on a certain date range, depending on the settings you select when creating the report. The metrics listed in reports include:
Booked impressions: The amount of impressions that were included in your budget when you created your campaign. An impression is the number of times that your ad is shown on 9Now
Budget: The budget you set when creating your campaign. This is the amount that you will be charged.
Clicks: The amount of clicks that occurred during the filtered period. Depending on the device, a click is when a user is able to click on your ad and is directed to the link you have set in your campaign.
Delivered impressions: The amount of impressions that occurred during the filtered period.
CTR: The “click-through-rate” is the number of clicks received, divided by the number of delivered user impressions. The CTR is presented in percentages.
Spend: The total amount of the campaign budget spent based on the delivered impressions.
The following metrics can also be tracked and reported if you set up pixel tracking
Page Views, Sign ups. Video Views, Add to Cart, Purchase, Brochure Download, Form completion.