When uploading your creatives you have the opportunity to enter in a Destination URL*
This Destination URL is where you want to re-direct audience traffic if they were to click onto your ad if they are using a Desktop / Mobile device or Tablet.
This could be your website address, sales page, social media, ticket page, product page etc
Audiences streaming TV on a connected TV cannot click onto your ads so we recommend setting up pixel tracking.
The pixel works on a Wi-Fi network and recognises the IP address - If a viewer is watching 9Now on a connected TV and goes to search up your business on another device then this will be tracked depending on which action they take on your website.