Purpose:
This Play automatically thanks your brand-new patrons and encourages them to return for another performance—with a personalized promo code that makes their next visit even easier.

Every week, this Play sends an email to patrons who purchased their first-ever ticket at least 1 week ago.

This makes it simple for new patrons to come back while keeping each code tailored and secure.

Across your dashboard, the small Play card for Thank You Promo will show:

A slightly different version of the card appears with alternative messaging that still encourages customers to enable the Play.

Customers can customize:

The audience is automatically defined as:

New patrons within the last 2 weeks

This keeps the Play focused squarely on welcoming first-time buyers.

Each Thank You email will include:

Either path automatically loads the promo code so the patron doesn’t need to enter it manually.

You can edit:

The scheduling component functions the same way as all Plays:

The Play will automatically send weekly to new eligible patrons.

Customers can fully customize the email, including subject line, text, images, and CTA.

Like all Plays, the email is personalized using variables such as:

Purpose:
This Play automatically notifies your patrons whenever you publish new events—ensuring that your audience hears about upcoming shows as early as possible, even before your standard marketing emails begin.

Every week, this Play sends an email to patrons when new productions have been published in the last 7 days and have not yet triggered any of your regular promotional emails.

This ensures that:

The email showcases all productions published within the past week.

In your dashboard, the Play card for Announce New Events shows:

Customers will see an alternate version of the card with slightly different copy but still encouraging them to enable the Play.

Customers can control:

Like a few other Plays, the audience is visible but not editable.

The default audience is:

Your entire marketable email list

This ensures the widest possible reach for new show announcements.

Each Announce New Events email will automatically include:

This is the same component available in your Custom Emails and displays all upcoming productions.

Each show includes its own CTA, sending patrons directly to the appropriate ticketing destination.

Customers may choose to send announcements for:

This is useful for organizations with multiple program categories.

The schedule section works just like all other Plays:

The Play runs automatically every week.

Customers can fully edit the template, including subject line, content, imagery, and CTAs.

Purpose:
This Play automatically reaches out to patrons who haven’t purchased in a long time—inviting them back with a personalized promo code and highlighting upcoming shows. It’s designed to help you revive past buyer interest and increase repeat attendance.

Every week, this Play checks for patrons who:

If both conditions are met, these patrons will receive a one-time email (max once per year) encouraging them to come back.

The email includes a unique promo code and upcoming events to make reengagement easy and compelling.

On your dashboard, the Play card shows:

A slightly different version of the card appears with updated messaging.

Customers can configure:

Unlike many Plays, this audience IS customizable.

Customers can choose:

How long to wait before reengaging a patron after their last purchase.

For example:

This flexibility lets you match your reengagement strategy to your production calendar and patron habits.

The customer can customize the promo code that will be included in each email.
Promo settings are identical to the Thank You Play:

Each patron receives a unique, one-time-use promo code that automatically applies when they click the CTA.

As with all Plays:

The Play runs weekly and only sends an email to each qualified patron once per year.

Customers can fully edit the email template, including all text, images, CTAs, and layout.

Purpose:
This Play automatically reaches out to your most loyal patrons—those who have purchased multiple ticket orders in a short period of time—and invites them to become subscribers. Each eligible patron receives this email only once per year, ensuring the outreach feels meaningful and not repetitive. The email includes a direct link to your subscriptions widget, making it easy for loyal fans to upgrade.

Every week, the Play checks your recent patron activity. When patrons meet your chosen loyalty criteria (e.g., multiple orders within a set timeframe), they automatically receive a personalized invitation to subscribe.

This helps you:

On your dashboard, the Play card displays:

A second version of the Play card appears with alternate copy but still encourages customers to activate the Play.

Customers have full control over:

Customers can adjust exactly what “loyal patron” means for their theatre.

You can configure:

This flexibility allows organizations with different season lengths and ticketing patterns to tailor the Play to their model.

Action depends on whether the organization has subscriptions set up:

Regardless of subscription status, you’ll see a blue guidance bar encouraging you to personalize the email with specific reasons to become a subscriber.
We also include pre-written benefits to help get you started.

This Play uses a new smart redirect specifically for subscription sales:

This works similarly to the existing Ticket Widget Redirect (now renamed Ticket Widget Redirect) but is designed specifically for subscription sales.

If you have a Subscription Redirect set up, the CTA in the email will automatically take patrons to:

This ensures patrons always land in the correct place to complete a subscription purchase.

Just like the other Plays:

The email will send weekly to newly qualified loyal patrons but only once per year per patron.

You can fully customize the email template, including:

Purpose:
This Play automatically reaches out to your most loyal patrons—those who have purchased multiple ticket orders within a set timeframe—and invites them to make a donation. Each eligible patron receives this email only once per year, helping you grow donor support without overwhelming your audience.

The email includes a direct link to your donation widget, making it easy for supporters to give.

Every week, this Play looks for patrons who meet your loyalty criteria (e.g., several ticket orders within a chosen timeframe). These highly engaged patrons are then invited to donate directly through an email designed to highlight their impact.

This Play is especially valuable because it targets patrons who already have a history of attendance and are more likely to become donors.

Across your dashboard, the Play card displays:

A variation of the card appears with different messaging but still encourages activating the Play.

Customers can configure the following:

Customers can determine what qualifies as a “loyal patron” for this Play.

You can set:

This allows theaters of all sizes and frequencies to define their ideal donor prospects.

Action options depend on whether donations have already been set up in your account:

Regardless of setup status, a blue bar will also appear, encouraging you to personalize your email with compelling reasons to donate. Prewritten examples are already included to help get you started.

As with all Plays:

Each qualified patron will receive this Play’s email no more than once per year.

You can fully customize the donation appeal email, including:

Purpose:
This Play automatically reaches out to your engaged subscribers—patrons who attend multiple performances within a certain timeframe—and invites them to support your organization with a donation. Because these patrons are already highly committed to your season, they are among the most likely to give.

Each eligible subscriber receives this email once per year, making it a valuable but non-intrusive fundraising touchpoint. The email includes a direct link to your donation widget for seamless giving.

This helps you:

Across your dashboard, the Play card shows:

A slightly different Play card appears with adjusted copy but still highlights the option to activate the Play.

Customers can adjust:

Subscribers are considered “loyal” based on activity you define.

You can configure:

This flexibility lets you tailor the Play to your season structure and subscriber behavior.

Action options depend on whether donations are already enabled.

A blue bar also appears, recommending that you personalize the email with specific reasons to donate. Prewritten examples are included to help you get started.

As with the other Plays:

Each eligible subscriber receives this Play’s email only once per year.

The donation request email is fully editable—subject line, body text, images, and CTAs.

This Play uses a new redirect type specifically designed for donations.

For donation Plays, we’ve introduced a Donation Redirect, which functions similarly to the Ticket Widget Redirect but sends patrons directly to the correct donation location.

If a Donation Redirect exists, the CTA in this email will send patrons to either:

This ensures your supporters always land on the correct donation page—no extra clicks, no confusion.

You can fully customize the donation appeal email, including: