🎭Noteworthy: After a campaign is published with an activated promotional email/social schedule, the promotional email/posts cannot be unscheduled without unscheduling ALL PROMO EMAILS for the organization. If you have any questions regarding turning off your fundraiser emails, please reach out to your Account Manager to discuss how this will affect your campaign.
When a fundraiser goes live, a series of 6 messages is sent out via email and social media.
These messages are sent with specific messaging crafted around your fundraising efforts and will go to everyone on your contact list including contacts you have uploaded, everyone who has purchased a ticket, and everyone who has donated/made a purchase in the past.
The email and messaging are limited to the length of time the campaign runs, but there are up to 5 weeks of messages.
🎭Noteworthy: For fundraising campaigns that are less than 5 weeks only share the first message and the corresponding following weekly messages until the final week. For example, if you set up your fundraiser 3 weeks before it ends, 3 emails will go out, not the full 6.
The campaign emails will feature 3 calls to action:
Click to Donate/Help Fundraise
Click to Share
Click to Learn More About the Fundraiser
To Activate Fundraising Emails:
Navigate to the draft campaign you would like to activate.
Click the "Activate" toggle to the active (green) position.
Click red "Activate" button on the confirmation model that appears.
If social accounts are connected, the social posts will be included in the schedule when the activation process above is completed.
Promo Email and Email Schedule:
Date | Post Type and Number | Email/Social Media Subject Line and Content |
Campaign Start Date (or within 24 hours of the start date) - Social Post #1 and Email #1 | Social Post #1 and Email #1 | Email: "YOUR ORG NAME"| Fundraiser Now Open!
Social: We are raising funds to support our artistic efforts and we need your help. Would you consider making a donation (even small amounts help!) to assist us in reaching our fundraising goals? Please share this post with others! Thank you in advance for your generosity. |
Campaign Start Date + 3 Days | Social Post #2 | "Great things are done by a series of small things brought together." Vincent Van Gogh
We are currently raising funds and we are asking you to support the creation of Great Things! Please share this post to support our efforts. Thank you for supporting the Arts! |
Campaign Start Date + 5 Days | Email #2 | "YOUR ORG NAME"| Needs Your Help! |
Campaign Start Date + 8 Days | Social Post #3 | We need your help! We are currently raising funds for our program to continue to produce Art! Please click the link below to see all the ways you can help ensure that the arts are funded! |
Campaign Start Date + 10 Days | Email #3 | Donations to " YOUR ORG NAME"| Open Now! |
Campaign Start Date + 13 Days | Social Post #4 | Put your support behind funding for the Arts in your local community! Click below to support our ongoing efforts to bring the arts to this area. Thank you for your support. |
Campaign Start Date + 15 Days | Email #4 | Donations to " YOUR ORG NAME"| Open Now! |
Campaign Start Date + 18 Days | Social Post #5 | Help us by considering our current fundraiser! Every person plays a part in helping to create great art! Thank you in advance for supporting! |
Campaign Start Date + 20 days | Email #5 | Support Your Arts Community Today! |
Campaign End Date - 3 Days | Social Post #6 and Email #6 | Email: Last Chance to Support " YOUR ORG NAME"|!
Social: Reminder- This is your last chance to support our fundraising for (Campaign). Don't miss out on your chance to make a difference. Click below to see how you can help to support our efforts! Thank you for your support! |
Understanding Your Promo Email and Social Schedule:
The promotional schedule is based on the Start Date of the campaign and NOT the Publish date.
If you are creating your campaign in advance, makes sure the Start Date of the campaign is the day you are launching your fundraiser.
Example Fundraiser Beginning on February 14, 2024:
In the example below, I have a start date of February 14, 2024. This means my promo email schedule timeline will be considered active even WITHOUT publishing as of February 14, 2024.
In the example below, I have a Start Date of February 1; the day I created my campaign. Remember, my campaign is intended to begin on February 14, 2024.
Because the promo emails are based on the Start Date, even if I publish on February 14, my promo schedule will bypass all posts through Social Media Post #4 and Promo Email #3 per the schedule table above since it is dating back retroactively to February 1, 2024 upon publishing.
