Click on Promote from the left dashboard. In addition to scheduled promo emails and social media, there is a second tab called Performance Metrics.
This tab will show all of the emails/posts that have been sent, plus the following analytics:
# Sends (if email)
# Open/Impressions (for either email or social)
# Likes (for social)
# Sales (for both email and social)
Sales total (for both email and social)
If you interact with any of the emails or posts in one of the ways above, the numbers in the table will update once per day
Note that if you test using a test email (from the preview features), the numbers don’t get tracked
🎓 Recap: This article explains how to monitor the performance of your promotional emails and social media posts within the On The Stage platform. By accessing the Performance Metrics tab under the Promote section, you can track key metrics such as the number of sends, opens/impressions, likes, and sales generated from each email or post. This data helps you assess the effectiveness of your marketing efforts and make informed decisions for future campaigns.
🚀 Best Practices:
Access Performance Metrics:
Log into your On The Stage Dashboard.
Navigate to the Promote section.
Click on the Performance Metrics tab.
Review Key Metrics:
Examine the following data for each email or post:
# Sends: Number of emails sent.
# Opens/Impressions: Number of times the email was opened or the post was viewed.
# Likes: Number of likes received on social media posts.
# Sales: Number of tickets sold through the email or post.
Sales Total: Total revenue generated from the sales.
Analyze Data:
Identify which emails or posts have the highest engagement and sales.
Determine patterns or strategies that contributed to successful campaigns.
Optimize Future Campaigns:
Use insights from performance metrics to refine your marketing strategies.
Focus on replicating successful tactics and addressing areas with lower performance.
By effectively utilizing the Performance Metrics feature, you can enhance your promotional strategies, leading to increased audience engagement and ticket sales.