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Performance Metrics for Promo Emails and Social Media

We've got tools to help you track the success of your email and social media campaigns! You can view metrics like sends and opens for emails and likes for social posts.

👟Walk Through

Click Marketing > Promo Campaigns from the left-side menu to view Production, Fundraising, or Custom campaigns.

Click Production, Fundraising, or Custom Emails on the tabs at the top of the page to find the campaign you want to review.

Scroll down to the table at the bottom of the page.

Click the Published tab.

For Custom Emails, click the Sent tab

This tab will show all of the emails/posts that have been sent, plus the following analytics:

  • # Sends (if email)

  • # Open/Impressions (for either email or social)

  • # Likes (for social)

  • # Sales (for both email and social)

  • Sales total (for both email and social)

If you interact with any of the emails or posts in one of the ways above, the numbers in the table will update every hour.

Click on the down arrow to expand the metrics.

Scroll through the table columns to view # Sales and Sales Total.

🎭 Note that if you test using a test email (from the preview features), the numbers don’t get tracked.

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