Verified businesses can now create a custom "short name" for their Google Business Profile to make it easier for customers to find them. The short name feature also allows for simpler link sharing across platforms. This feature not only makes your Google Business Profile more accessible, but it also makes it easier for your customers to access your profile to leave you a review.

Google short names and URLs are now available for most business and merchant types.

Creating a Short Name

When creating a short name, you should make sure that your business name is associated with your business or the name in which your business is most commonly referred by. We also advise that you keep it short and simple for easier sharing and memorization.

To create a Google short name:

1. Sign in to your Google Business Profile on your computer.

2. Open the location you are creating a short name for:

3. Click "Info" on the left side menu.

4. Scroll down to @ sign and click on the pencil button

5. Enter your short name (you can enter up to 32 characters):

4. Click Apply and you're done! You will now see that your short name will show up as "pending". When your short name is accepted, it will be visible on your Google Business Profile.

If you have any further questions about how to set up your Google short name, feel free to reach out to us anytime! Our experts are always happy to help you out.