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Listings Management for Improved Organic Visibility
Listings Management for Improved Organic Visibility

Learn how OneLocal uses listings management to maintain critical NAP information and business details across multiple key local directories.

Paulo avatar
Written by Paulo
Updated over a week ago

Customers are out there, ready to buy and looking for businesses like yours. But are they finding you?

If your business isn’t popping to the top of local and mobile search results, the problem could be your listings management. Maybe you don’t have enough presence in listings, or maybe you have too many conflicting listings, which may be confusing customers and dragging your website lower down in the search results.


OneLocal uses a Listings Management tool to get control of your listings, save time, and make sure your customers find the relevant and correct information about you and leapfrog to the top of the list.

Be Where Your Customers are Looking

80% of consumers search online before they go to a location and 50% of them

make a purchase locally within 24 hours. When customers search for a service

like yours “near me”, are you there? Our Listings solution will ensure your

business pops up in the short list.

Optimize for Voice and Mobile Search

According to Google, there has been a 200%+ growth in mobile searches for “open” + “now” + “near me”. This means more and more customers are on the road, asking their phones how to find you. We can help you optimize your listings to capture these shoppers who want to find your business right now.

Clean up Bad or Duplicate Listings

Improve the authority and trust of your listings and boost your position in

search results by using standard information across all apps, sites and

databases.

Keep Listings Up-to-Date

Nothing is worse than getting a call from a frustrated customer who has arrived at a closed or incorrect location—except maybe not getting the call at all, because the number is wrong and they go to a competitor! We manage any changes to your business details and listings across the web from a single centralized platform.

What Do We Need from OneLocal Customers?

In order to create complete, accurate listings, we require, at a minimum, the business Name, Address, Phone Number (NAP) and service categories, which should be consistently maintained across the web.

In addition, the following business information can be added to a location, which can in turn be disseminated to certain social media pages or directory listing. The more complete and up-to-date this information is, the better from a visibility perspective:

Business Opening Date

Do you serve customers at location address? Yes/No

Service Areas

Mobile Phone

Fax

Website

Email

Opening Hours

More (Special) Hours

Keywords (primary service/product focus)

Short Description (max 200 characters)

Long Description (max 750 characters)

Imprint (An Imprint or Impressum is a statement of facts about a business. Think of it as a more formal "About Us" page. It contains information about a company's ownership, business address and contact details.)

Social Media Profiles/URLs
Facebook, Twitter, Xing, Foursquare
Vimeo, LinkedIn, YouTube, Instagram
Pinterest

Attributes (based on Service Categories)
e.g. Wheelchair accessible

Payment Options

Brands (if your business offers specific brands)

Languages

Services

Logo (5MB max)

Square Logo (5MB max)

Photos (480x480)

Landscape Photo (480 high)

Videos (URLs and descriptions)

Have any questions about Listings Management or how it is used to improve your organic visibility? Feel free to reach out via the chat button in OneLocal, email support@onelocal.com or contact your marketing specialist.

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