This article covers opening Menu performance, reading the item table, what each item's details page shows, and why an item's numbers sometimes look lower or stranger than you'd expect.
This article covers DoorDash Marketplace only. Item ratings don't exist on your other platforms — Google, Yelp and GEM Survey reviews are never included in item ratings. For reviews across every platform, see Finding, filtering and browsing reviews.
How item ratings are counted
When a guest rates an order on DoorDash Marketplace, they can also rate each item in it Liked or Didn't like. Menu performance combines those item ratings with DoorDash order accuracy data, so guest opinion and missing or incorrect item issues — M/I, as the tab labels it — sit side by side.
Six rules decide what you actually see, and between them they explain almost every surprising number on the page:
Rule | What it means |
Source | Item ratings come from DoorDash Marketplace only. Google, Yelp and GEM Survey reviews aren't included. |
Minimum ratings | An item needs at least 10 ratings in your selected date range before GEM shows its % Liked and % Didn't like. Below that you get a dash in the table and Not enough ratings on the item's page. |
Rating date | Ratings are counted against the date the guest placed the order, not the date they rated it. |
Rating lag | Most guests rate within a day, but ratings keep arriving for up to about two weeks. Recent days look low until they come in. |
Item names | GEM matches items by name. Rename an item and the old and new names appear as separate rows. |
A dash means no data | A dash (—) never means zero. An item with ratings but no order accuracy data shows dashes in the accuracy columns. |
The rating lag is worth planning around. For numbers you can rely on, pick a date range that ends at least two weeks ago.
Who can see Menu performance
Menu performance isn't switched on for every account yet. If it's not in your left sidebar, contact DoorDash Support at oosupport@doordash.com to ask about access for your business.
Once it's available, what you see is limited by your store access — you get items for the stores assigned to you. Downloading the table is the one action here that needs a permission: data export. See Managing users, permissions and store access.
Opening Menu performance
In the left sidebar, click Menu performance.
Set the filters at the top of the page:
Filter | What it does |
Date range | The period to review. Defaults to the last month, and you can select up to 180 days at a time, going back about 6 months. Newer accounts have less history. |
Store groups | Narrows results to one or more store groups |
Stores | Narrows results to one or more individual stores |
Marketplace | Indicates that item ratings come from DoorDash Marketplace. It's the only channel available. |
Your filter choices follow you when you open an item and come back to the table. They reset if you reload the page.
Reading the item table
The item table lists every item ordered in your selected date range, sorted by Item volume with the highest first.
Column | What it shows |
Item | The item's name and photo |
Item volume | Units ordered. An order containing two of the item counts as two. |
Order volume | Delivered orders that included the item. An order containing two of the item counts as one. |
Rating volume | How many Liked and Didn't like ratings guests gave the item. % Liked and % Didn't like are calculated from this number. |
% Liked | Liked ratings divided by all ratings for the item. A green check means the item meets the 60% goal, a red X means it's below. |
% Didn't like | Didn't like ratings divided by all ratings for the item |
M/I rate | M/I errors divided by item volume. A green check means the item meets the goal of 1% or lower. |
M/I errors | How many times the item was missing or incorrect |
% of total M/I errors | The item's share of all M/I errors across your menu |
M/I error charges | Error charges tied to the item. This column only appears when at least one item has error charges. |
Error category % | One column per error type — Missing item, Ingredient error, Incorrect size, Wrong order. Scroll right to reach them. |
Three ways to work the table:
Sort — click a column header. Items with no value in that column always sort to the bottom, so sorting by % Liked ascending surfaces your worst-rated items rather than a block of dashes.
Search — type into Search for an item to find items by name.
Export — click the download icon to download your current page of rows as a CSV. The export respects your current search and sort. This needs data export permission; if the icon isn't there, that's why.
Item volume and Rating volume are worth reading as a pair. An item with 2,000 units and 12 ratings has a % Liked built on 12 opinions, and the 10-rating minimum is a floor, not a guarantee of a meaningful sample.
The item details page
Click any row in the table to open that item's details page. It has three sections — Item ratings, Item accuracy and Relevant reviews — and everything on it is based on the order date. Click Menu performance at the top of the page to get back to the table.
Item ratings
Item ratings shows how guests rated this item for orders placed inside your selected date range.
Percentage liked gives the item's % Liked for the period, with the underlying Liked and Didn't like counts. Below 10 ratings it reads Not enough ratings instead of a percentage. The arrow next to it shows the change in percentage points against the previous period of the same length, and disappears when GEM can't make the comparison — most often because one of the two periods has fewer than 10 ratings.
The Ratings chart plots Liked and Didn't like over time:
Chart type switches between Bar chart and Line chart.
Day or Week changes the grouping. Day is available for date ranges of 32 days or fewer, Week for ranges of 14 days or more.
The most recent days, or the most recent week, are marked as still coming in — those orders may not be rated yet.
Item accuracy
Item accuracy shows the DoorDash order accuracy metrics for this item.
Detail | What it shows |
Item volume | Units of the item ordered |
M/I rate | Percentage of the item's units that were missing or incorrect because of store operations |
M/I error charges | Error charges tied to the item |
Item errors | How many times the item was missing or incorrect |
% of total M/I errors | The item's M/I errors divided by all M/I errors across your menu |
M/I error categories | How this item's errors split across error types |
M/I orders | The individual orders where the item had an error, with the order date, the number of item errors and the error charges. Click View order to open one. |
These are the same order accuracy metrics as the Order accuracy tab in Operations Quality, viewed one item at a time. For how order accuracy is measured across your stores, see Monitoring store performance with Operations Quality.
Relevant reviews
Relevant reviews shows the DoorDash reviews from orders that included this item and were placed inside your selected date range, newest first. It's how you get from a number to what customers actually said about the dish.
Each card carries the customer's rating for the whole order, the review date, the store and any tags the customer chose, such as Good flavor or Well-packaged.
Narrow the list with the filters above it — Order rating, Item rating, Sentiment, Status, Theme, Review type, Discount or Media — or type a keyword into Search and click Search. Two of those filters are easy to mix up:
Order rating filters by the customer's rating for the entire order.
Item rating filters by whether the guest marked this item Liked or Didn't like.
If nothing matches, clear a filter rather than widening the date range — the reviews shown are tied to the orders in your selected period either way.
Seeing which item dragged an order's rating down
A low order rating doesn't tell you which dish caused it. Opening the order does.
Click View order on a review card. In the Order details section, each item the guest rated carries a Liked or Didn't like tag. Items they didn't rate have no tag at all.
Frequently asked questions
Why does an item show a dash or "Not enough ratings" instead of % Liked?
It has fewer than 10 ratings in your selected date range. Check the Rating volume column to see how many it has, then select a longer date range to pull in more. If it still shows nothing, guests haven't rated that item on DoorDash Marketplace during the period.
Why does the same item appear twice in the table?
GEM matches items by name, so a renamed item shows up once under its old name and once under its new one. Check both rows to see its full history.
Why do recent days show fewer ratings than I expected?
Guests can rate an order for up to about two weeks after placing it, and GEM counts each rating against the order date rather than the rating date. Those days fill in as ratings arrive. For complete numbers, select a date range ending at least two weeks ago.
Why is Menu performance missing from my sidebar?
It isn't enabled for every account yet. Contact DoorDash Support at oosupport@doordash.com to ask about access for your business.
Why can't I download the table?
Exporting needs data export permission. Without it the download icon doesn't appear. Ask an Editor who has the Edit users permission to update your access — see Managing users, permissions and store access.
What's the difference between item volume and order volume?
Item volume counts units; order volume counts orders. An order containing two of the same item adds two to item volume and one to order volume. M/I rate is calculated against item volume.
Does a dash in a column mean zero?
No. A dash means GEM has no data for that value. An item can have ratings but no order accuracy data, or the reverse, and the columns it has no data for show dashes.
Why doesn't the Percentage liked card show a change arrow?
The arrow compares your selected period against the previous period of the same length. When either period has fewer than 10 ratings, there's nothing valid to compare and the arrow is left off.
Questions? If you need help with this process or have questions, reach out to DoorDash Support at oosupport@doordash.com.