Every new fan who joins your world deserves an immediate confirmation that their signup worked. A welcome email reassures fans they have successfully joined, starts training their inbox to receive your emails in the primary folder, and sets the tone for the relationship from day one.
Without a welcome email, fans may forget they signed up entirely - leading to unsubscribes when your next broadcast lands.
What to include
A welcome email should do at least one of the following:
Welcome and thank the fan for joining
Outline what joining means for them - presale access, exclusive merch, giveaways, behind-the-scenes content
Let them know what is coming up for the artist
Link to your Fanpage, merch store, or a current campaign
🟢 Top tip: Always include a call to action. Without one, the only action a fan can take is unsubscribe. A link to your merch store or a long-running "where should we play?" landing page works well.
How it works
Automated broadcasts fire when a trigger condition is met. Your welcome email uses the welcome tag as its trigger - this tag is automatically assigned to every fan who signs up for the first time. Once the automation is active, every new signup triggers the email.
Create a Welcome Email
Navigate to Messages > Automations.
Click + New Automation and select Email as the channel.
Set the trigger to welcome and give the automation a name.
Edit the email content to match your messaging.
Set a start date and time for the automation.
Click Activate.
Welcome email series
A single welcome email is a strong start - a welcome series goes further. Use the welcome trigger across multiple automations with delayed send times to build a sequence that deepens fan engagement over the first few days.
An example series:
Day 1 - Thank the fan for joining and introduce what being part of your world means.
Day 2 - Ask fans to connect their DSP - drop a playlist in their library to say thank you.
Day 4 - Offer a store discount or access to an exclusive item as a reward for joining.
🟢 Top tip: The welcome series works best when each email has a single focused call to action. Keep each step short and purposeful.