A Post is an announcement you build and send to your fans. It works like the emails you send today, and it can also live on the web as its own page. You build it in the editor by dragging in blocks: your music, a video, a poll, your tour dates, your merch.

Wherever you choose. Every Post can go to email, to the web, or both. If you send it to email, it lands in your fans' inboxes exactly like your broadcasts do today. If you publish it to the web, it gets its own URL, a page that you can decide which fans can open and share.

It means your Post has a web page with its own address, like any other page on the internet. You can share that link, and your fans can share it too. Anyone you allow to open it can play your music, react, comment, and share it. You decide who that is.

No. There is no feed for fans to scroll, no profiles, no algorithm. A Post is your announcement. It goes to your fans, on a page you own.

No. There is nothing for your fans to download or install. They receive your Post in their inbox like always, and the web version opens in a browser from a link.

In some ways, yes. Like them, Posts publishes the same message to email and the web from one place. The difference is that Posts is built on your Openstage fan data. You can send to any audience, control exactly who sees what, and gate content behind an action. It is built for artists, not newsletters.

Because a Post is more than an email. It is a piece of content that lives in two places: your fans' inboxes and the web. The name reflects that it does not disappear once it is read.

Not to receive or read a Post. It arrives in their inbox like always, and the web version opens from a link. Fans do sign in to comment or react, which is how that activity connects to your fan data.

Send the Post to your chosen audience, then in the web settings, set access to email recipients only. Anyone else who finds that URL will not be able to open the page.

Yes. Choose email only, and it behaves exactly like a broadcast.

Yes. Choose web only, and nothing sends to any inbox.

No. Nothing is public unless you make it public. You choose the web access setting on every Post.

The page will not open for them. Access is checked when the page loads, not just when the link is shared.

No. Appearing in your feed is a separate choice you make when you publish.

Yes. Any block can be shown to a specific audience, or gated so fans have to take an action to see it. One Post can show different content to different fans.

Targeting is choosing who a Post goes to, and who can see what inside it. Gating is locking content behind an action, so a fan has to do something, like sign up, before it opens.

You can. Build it in the editor, send it to email only, and it does exactly what your broadcasts do today.

Eventually, yes. For now your existing broadcasts still work exactly as they do today, and Broadcasts remains the tool for SMS and lifecycle flows.

No. Web is a choice on every Post, not a requirement.

They will look better and take less time to build. The editor is block based and connected to your library, so your music, video, and tour dates come in without manual work. Your Brand Kit applies your fonts and colors automatically.

You can send your first Post today. There is no migration and no setup.

Yes, and it is the fastest way in. Start from something you have already sent, and the workflow will feel familiar.

No. Your fans, your audiences, and your fan data are already there.

Any existing Suscriber Content can be migrated to draft Posts, which can be shared with your Subscribers and added to your Posts feed.

Minutes. Open the editor, drag in your blocks, choose where it goes, and send.

Music, video, audio, images, text, polls, tour dates, merch, and paid content. Everything you need for a release is already in the block menu.

Paste a Spotify URL and it pulls in the title, the artwork, and a playable player. No manual setup.

YouTube, Spotify & Vimeo blocks can be embedded.

Fans click to open in web to view your audio/video content.

Your fonts, your colors, your layout, set once and applied to every Post. It is what makes a Post look like your world, not a template. Your Brand Kit also carries across to other parts of Openstage.

Yes. Share a secret draft link with your team and they can review the real thing in a browser. No test sends.

Yes. Publish now or schedule it. Edits to the web version go live immediately.

Choose the block or the whole Post, set it to unlock on sign-up, and write the message fans see before they sign up. Fans who are already signed in will not see a gate.

Not in the way you might expect. You can show content only to fans who have already pre-saved, by targeting them as an audience. You cannot currently ask a fan to pre-save inside a Post and have the content unlock for them right there.

Yes. That is what block-level control is for. One send, and each fan sees what applies to them.

Yes. Any block can be shown to fans based on their location. Simply create your geo-specific audience segments and assign them to the relevant block’s gating settings.

Yes. Set the block or the Post to your paid tier, and only those members will see it.

Views, email opens, web views, clicks, new fans, and earnings, plus every poll answer, reaction, and comment.

Every action a signed-in fan takes on a Post is recorded against their profile. So the next time you send something, you know who engaged, what they chose, and who is new.

Not yet. You can target fans by audience and by the actions in their profile, but you cannot currently build an audience from a single Post's interactions, like everyone who commented on one particular Post.

On the web version they can listen, watch, vote in polls, comment, react, and share. In the inbox, they read it like any email.

Yes. Signing in is what connects that activity to their fan profile, and it is how a new fan becomes someone you can reach.

Any Post or sections that require a sign-in will show Join/Sign-in to any fans who are signed out or haven't joined your world.

Yes, if you have made the web version shareable. Every Post has its own link.