Reporting eats hours nobody counts. The one-off questions you can just ask. The ones you do every week come out of a template, so this month and last month actually look the same.
The four reports
Ask for | What you get |
The weekly report | Headline, the numbers, what drove them, what to watch, what to do |
The monthly summary | One page for someone who does not run ads: the month, where you are against target, what drove it, risks, next month |
The creative report | What is working in your ads, what is not, what needs replacing |
The budget proposal | Where the money goes now, where it works, where it does not, what to move |
"Build me a one-page weekly report I can send to my client, with the numbers, what changed, and what we're doing about it."
Because they come out the same shape every time, you can put two months side by side without reformatting anything. For the conversational version of the same thing, see the weekly summary.
Anything else, just ask
For anything a template does not cover, describe the breakdown you want:
"Give me day by day for the last six months."
"Sales by campaign for the last week."
"This month against last month."
"Break the paid traffic down by device and city."
Every workspace uses slightly different names for things. If it says a metric does not exist, ask what is available and rephrase.
When someone says your numbers are wrong
This is the reporting question that costs the most, because it always happens in front of people.
"My report and Google's screen disagree on sales last month. Pull Google's own report and tell me why."
It goes and gets the platform's own figure for the same dates, so both numbers come from their own source. The usual reasons are how long each platform claims credit for a sale, a reporting delay, or a tracking difference. ROAS and funnel analysis goes further into the tracking side.
Two more worth knowing:
"Is yesterday finished, or still coming in?"
"What changed in this account this week, and who changed it?"
If you look after several accounts
"Give me last week for every workspace I have access to, a paragraph each."
Each gets its own paragraph, and the quiet ones say so. Then switch into the one that needs you.
Big pulls take longer
Six months of daily numbers is a lot to ask for. Rather than quietly giving you a shortened version, Orphex starts a proper export on the platforms that support one and comes back with the whole thing.
That export comes back to you in the conversation. Orphex does not push it into a spreadsheet tool for you.
What this does not do
Orphex does not report today, other than the live half-hour view in Google Analytics.
Orphex does not send you a report on a schedule. You ask.
Orphex does not build a dashboard in the chat. Reports come as documents, questions come as answers.
Orphex does not write into Google Sheets or another spreadsheet tool.
Orphex does not invent a metric your workspace does not have. It tells you and offers what it does have.
When something looks wrong
What you see | Why | What to do |
It says a metric does not exist | Your workspace does not use that name | Ask what is available and rephrase |
The numbers stop at yesterday | Today is still coming in | Expected. Ask about yesterday or earlier for a final figure |
A big request comes back short | It was more than one request can return | Ask for it as an export, or narrow the dates |
Two versions of the same month differ | They were run on different days and the data moved | Ask when the data last updated, then run both again |
Common questions
Will it email me a weekly report?
No. You ask for it.
Can I get a document to forward?
Yes, all four reports come out as documents.
Can it write into Google Sheets?
No. The export comes back in the conversation.
Why does the same report differ between runs?
Because platform data keeps settling for a while. Ask when it last updated.
Still need help?
Message us in the app or write to support@orphex.co. Never share your password or an access key with anyone, including us.