Integrations and Data Syncing

Data sync with Otis and our approach to privacy data.

Melissa Abate avatar
Written by Melissa Abate
Updated over a week ago

Otis connects to your data sources such as your point of sale (Square, Clover, Shopify.) or email list (Mailchimp, Substack, etc.) to help you reach both new and existing customers online. If you are using CSV, contact support so we can upload it to our database.

To reach existing customers, Otis finds customer profiles and delivers your campaign to people who have previously done business with you.

To reach new customers, Otis identifies profiles that are similar to your existing customers based on geography, interests, and other attributes. These new customers are more likely to try your business because they’re similar to your existing customers.

We can also localize ads to certain geography if you are a local business owner. (City, region or country)

What’s your approach to privacy and data?

We are mindful of the data that is given to us by our users and the trust they place upon us with their customer list. Short answer: Any customer profile given to us is hashed and encrypted to ensure data security. We do not share this data with any other third parties. We greatly value the privacy of customers and believe that customers should have full control over how their data is used.

We also do not share any raw PII data or insights with third parties. Insights from the audience data are only used within Otis to improve the effectiveness of campaigns run by our users. Here's the long version of our privacy policy.

How to sync your data with Otis

To sync data: Go to SETTINGS and click on DATA SOURCES

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