Consent Language Standard Operating Procedure (SOP)
Before sending any marketing messages through Edge, you'll need express written consent from each customer you plan to contact. This is a legal requirement, and it protects both your business and your customers.
How Edge uses your opt-in data. Edge's marketing features rely on the opt-in field or flag you send us through your point-of-sale integration, file import, or other data transfer. By turning on marketing, you're confirming that this opt-in information is accurate and that every customer marked as opted in has given you express written consent to receive marketing messages.
Making your consent language clear. Your consent language should be easy to find, read, and understand. Keep a few things in mind:
Make it readable. The text can't be more than four font sizes smaller than the text around it.
Put it first. The consent language must appear before any button the customer clicks to opt in, so they naturally see it before agreeing.
Cover the essentials. At minimum, your consent language should include everything in the sample below.
Sample Consent Language:
By clicking “Submit” I provide my prior express written consent and electronic signature to be contacted by [COMPANY NAME], including any affiliates communicating on their behalf, at the phone number and email I provided — including via automatic telephone dialing systems, prerecorded or artificial voice, and SMS text messages — for marketing and informational purposes, even if my number is on a Do Not Call list. Consent is not a condition of any purchase. Message and data rates may apply. I can opt out anytime by replying STOP to any text message received, or by calling back any number that has called me. I agree to the following Privacy Policy and Terms.
You're welcome to use the sample consent language above exactly as written. If you'd prefer to write your own, that's fine too, as long as it includes each of the elements below.
What your consent language needs to include:
A clear opt-in action. The customer should actively agree, such as by clicking a button or checking a box. Pre-checked boxes or silence don't count.
Electronic signature language. Include a statement that the customer's click or checkbox serves as their electronic signature. Some courts have applied electronic-signature laws to online consent, so this adds an extra layer of protection.
Your business name. Clearly name the company that will be contacting the customer. In most cases, this will just be your business.
The phone number being contacted. Identify the specific number that will receive messages, and place the phone number field close to the consent checkbox or button.
How you'll contact them. List each method you'll use (for example, text messages or automated calls). Consent only covers the methods you name, so anything left out isn't covered.
Why you're contacting them. State the purpose, such as "for marketing purposes."
Do Not Call language. Include a phrase like "even if my number is on a Do Not Call list." Some states require this, and it's a good practice everywhere.
No purchase required. Make it clear that agreeing to receive messages is not a condition of buying anything.
This guide summarizes your obligations under the Edge Compliance Addendum. In the event that any information in this guide contradicts any information in the Compliance Addendum, the Addendum shall govern.