You can think of a 'Flow' as a 'path' that your customers 'get sent down' based on number of visits and is a powerful way to segment your customers to provide a more personalized experience as well as boost reviews on different sites.

For example, you can send customers to your Google page on their first visit and then to Facebook on their second visit. On the customer's third visit, they would cycle back around to the 1st flow and so on.

You can add a new flow by going to the 'SMS Settings' tab

From there, just click "+Add New Flow" to add a new SMS Flow: