Our content management system was built to support thousands of articles. Read on to learn how to upload your content.
On the ad group level, navigate to the Content Ads tab and click on the +Content Ads button.
To upload ads one by one, select Single Content Ad. To upload them in bulk, select File Upload.
Single Content Ad
1. To upload a content ad, fill out the form (all the fields, with the exception of Label and Tracking, are required). Learn more by reading Best Practices for Creating Content Ads.
2. To add another content ad, click Add new creative. We recommend creating 5 to 10 content ads.
3. Once you've added all the content ads, you can click Download Ads Snapshot. This will generate a CSV file with all the data you've entered, and you can use this file to upload ads through File Upload in the future.
4. Click Upload, and you're done!
File Upload
1. Download the CSV/Excel example file to get a copy of the Content Upload Template.
2. The Content Upload Template is organized into 12 columns:
Column A - URL - Enter the URL you want to promote.
Column B - Title - Select the title for your ad.
Column C - Image URL - Paste the image URL. Alternatively, you can also upload images from your own storage.
Column D - Image Crop (optional) - Use it to crop your images based on specific pixel coordinates.
Column E - Brand Logo URL - Paste the image URL or upload the logo from your own storage.
Column F - Display URL - Display URL is sometimes shown as part of your ad. Enter the URL your content ad leads to.
Column G - Brand name - Enter your brand’s name.
Column H - Call to action - Enter the most appropriate call to action for your ad - you can choose from several options or think of your own call to action.
Column I - Description - The description will typically be shown alongside ads with larger formats.
Column J - Label (optional) - Labels are not shown as part of your ad - use them for your own reference.
Column K & Column L (optional) - Primary and secondary impression trackers.
To learn more about creative specs, read our Best Practices for Creating Content Ads. If you have any questions about the type of content we do and do not accept, please see our Acceptable Content Policy.
3. After completing the Content Upload Template, you can upload your content ads. Select a name for the batch you are uploading. As you create, publish, and upload more content, the batch name can help you distinguish between different content sets.
4. Click the Choose File button and select your content upload template.
5. Click Upload file.
6. A popup with all of the uploaded ads will appear. You can quickly scroll through your content to see if any of your ads have errors. Click the pencil icon to fix errors. You can also remove ads if you wish.
7. Fields with missing or incorrect content are marked. Fill them out to prepare your ads for publishing.
Click Use as default for fields you would like to auto-populate.
8. Your content ad will automatically update while you are editing.
9. You can download the content you have created by clicking Download Ads Snapshot. Once you are happy with what you have prepared, you can download a file to archive, reuse at some other time or send it to your coworkers or clients.
10. Click Upload, and you're done! Outbrain DSP will upload, index, and propagate all of your content now. You will be notified when your upload is successfully completed.