For the quiz, you will notice that for each of the outcomes that we had created, there is a unique results page.

Outcomes are to quiz what result is to a Numerical Calculator. An end user who takes a quiz should be presented with the final outcome for the quiz. Outcome for a quiz is the calculated by totaling up the outcomes submitted as response for all the questions. The Outcome with max score is selected as the outcome for the quiz. In case of a tie the outcome which was selected for the last question is the final outcome.

One can add an outcome directly from the questions by clicking on Map or Add an Outcome. Another way to add an outcome to a quiz is by clicking +ADD OUTCOME option at the bottom in the left sidebar, as shown in the illustration below.

After adding an outcome, you might need to customize it. Start with adding a page title, followed by an Outcome title. Upload an image to make the outcome look appealing. Add a description to help user understand why the outcome is suitable for him. Change the CTA button text and the URL for CTA button. For CTA, now you can choose between setting Redirect to a URL, Improving your Social Followers and Allow user to share the result or outcome on social networking platforms. For ease of use the attributes which are common to all outcomes can be applied to all the outcomes quickly by clicking on Apply to all Outcomes.

Now you can do more using the CTA on quiz and calculators. You can redirect users to your website or improve your social following by adding a like button for your facebook page or follow button for your twitter account. You can also social sharing as a primary CTA on Results and Outcome page of your calculator and quiz respectively.

If user clicks on Like or Follow button on your Results page but doesn't actually likes or follows the Social network page then engagement will not be show on Outgrow Analytics.