Building the calculator is only the first step. Getting traffic is another ballgame altogether. We have identified some growth hacks to spur some initial traffic.
1. Great Results Page:
Have a fun and well thought out results page and let them share their results on Facebook. Remember they will only share if they are proud of the result or think it’s entertaining. Have the image that appears on Facebook be the result page of the user but the link should take them to the first page of the calculator or quiz.
2. One Click Share Links in Email and on Results Page:
Have share links with pre-drafted tweets and Facebook/Linkedin posts within the results page and on your email campaign promoting the quiz.
3. Tweet to access results:
Before showing the results, you can ask the user to share the calculator on their social networks.
4. Ask users to recommend the calculator to a friend:
As a part of the lead generation form, ask the user to recommend the calculator to a friend.
5. Search Engine Optimization for your calculator or quiz:
Here are some handy tips to quickly optimize your calculator or quiz for search engines
Meta description and SEO title should include the focus keywords
The keyword density in meta description shouldn't be more than 8%
Adhere to the character limits for both SEO title (70 characters) and meta description (160 characters)
Add pixels for Google Analytics and Facebook for proper tracking