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Adding brand voice instructions

Brand Voice Instructions are written guidelines you provide that influence how Ovation’s AI writes responses on your behalf.

Written by Derek Morgan

​Train Ovation AI responses to leverage your brand's tone, language style and phrasing preferences.

Administrators can type or paste instructions directly—no templates or file uploads required.

Where Brand Voice Instructions Are Used

You can choose to apply your brand voice to

This helps ensure customers receive a cohesive, recognizable brand experience across channels.

How to Add or Update Brand Voice Instructions

Go to Company Settings

Select AI Settings

Enter your brand voice instructions

  • You can refine your instructions by clicking Polish Instructions

  • You can also choose to apply the instructions to any combination of features by using the toggles for:

    • Winback responses

    • Automated responses

    • Online review responses

Save your changes

Review the sample responses and save further Instruction refinements, if needed

Once you're happy with your instructions, click the Enable Brand Trained AI Responses Toggle ON to begin generating responses according to your own guidance

How to disable Brand Voice Instructions

To disable the Brand voice instructions, an Admin can simply click the Enable Brand Trained AI Responses toggle to the OFF position.

💡Important Things to Know

  • AI can produce unexpected content, so keep this in mind when enabling automation.

  • Your instructions guide the AI but do not override Ovation’s safety and hospitality standards.

  • AI may adjust phrasing to ensure responses remain respectful, non-harmful, and appropriate for customers.

  • Brand voice instructions apply company-wide and cannot be customized by location.

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