The Analytics dashboard shows you exactly how much revenue Oxify is generating for your store, broken down by where the revenue came from (cart drawer vs product page upsells) and what type of offer drove it (upsells, add-ons, free gifts, FBT).
This article walks through each section of the dashboard.
Finding the Analytics dashboard
From your Oxify dashboard, click Analytics in the sidebar. You'll land on Analytics V2 — our analytics view with conversion tracking.
Two controls at the top of the page:
Last 30 days — the time window for all metrics on the page.
View Legacy Analytics — switches to the older v1 analytics view if you need to reference older reports.
Key Metrics
The top three cards show the highest-level numbers — total revenue Oxify has generated, split between the two main surfaces.
Total App Revenue — the sum of every dollar the app has driven across all features (cart drawer + product page upsells combined). This is the headline number.
Cart Drawer Revenue — revenue from anything that happened inside the cart drawer: upsells customers added from the drawer, add-ons they checked, subscriptions they upgraded to, free gifts they claimed.
Product Page Upsell Revenue — revenue from offers shown on product pages: cross-sells, Frequently Bought Together bundles, and product add-ons.
Total App Revenue = Cart Drawer Revenue + Product Page Upsell Revenue.
Cart Drawer Analytics
Breaks down where your cart drawer revenue is coming from, by feature.
Cart Upsells Sold — total revenue from products customers added through cart drawer upsell offers.
Cart Add-ons Sold — total revenue from optional add-ons customers checked in the cart (shipping protection, gift wrap, warranties, etc.).
Subscriptions Started — total revenue from one-time products converted to subscriptions through the in-cart subscription upgrade prompt.
Free Gifts Claimed — number of times a customer hit a reward threshold and a free gift was added to their cart. This is a count, not a revenue figure, because the gifts themselves are free.
Below these cards, the Cart Revenue chart shows cart drawer revenue over time — useful for spotting trends, sale-day spikes, or seasonal patterns.
Product Page Upsell Analytics
Breaks down revenue and engagement from offers shown on product pages.
Top row — revenue by offer type:
Cross-Sell Revenue — revenue from products customers added through cross-sell offers on the product page.
Frequently Bought Together Revenue — revenue from FBT bundles where the customer added the trigger product plus at least one bundle item.
Product Add-on Revenue — revenue from optional add-ons customers selected on the product page.
Bottom row — order-level metrics:
Orders with Product Upsells — count of orders that included at least one product page upsell.
Product Upsell Items Sold — count of upsell items added across all orders.
Avg Order Value (with Upsells) — average value of orders that contained a product page upsell. Compare this to your overall AOV — the difference is the impact your upsells are having.
Total Product Upsell Revenue — same as the Key Metrics card above, repeated here for context.
Below these cards, the Product Page Upsell Revenue chart shows the same revenue over time.
What to actually watch
For most stores, the metrics that matter most are:
Total App Revenue as a percentage of total store revenue — that's how much Oxify is contributing.
Avg Order Value (with Upsells) compared to your store's overall AOV — the difference is your AOV lift.
Free Gifts Claimed trending up over time — confirms your reward thresholds are working.
Legacy Analytics
If you've been using Oxify for a while, you may want to compare against older periods. Click View Legacy Analytics in the top right to switch to the v1 view. Legacy Analytics has different metrics and a different time window — it's there for historical reference.