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Scheduling: Setting Start & End Dates and Times

How to schedule your announcement to start and end automatically, and the timezone behavior you need to know before a flash sale.

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Written by Aditya Singh

Quick guide to scheduling your bar.

Start

  • Right now (default) or Specific date (pick date + Hours 1–12, Minutes 0–59, AM/PM).

End

  • Never (default) or Specific date.

Timezone warning: the time you type uses your device's timezone at that moment — not your store's official timezone (Settings → General), and not each visitor's own timezone. Everyone sees the same start/end moment.

Avoid timezone mistakes

  • Schedule from a device set to your store's timezone.

  • Double-check your device's clock before setting a schedule.

  • Build in a small buffer for anything time-critical.

Changing your mind

  • Edit Starts/Ends or unpublish anytime — takes effect on the next page load.

Related

  • Creating Your First Announcement

  • Analytics

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