With the Competitor Report, you can benchmark your store visits against up to 4 competitors. This article explains how.
This article covers:
Switching between datasets
Editing the visualization
Filtering by store segment
↳ Switching between datasets
By clicking the Store visits data button at the top of the screen, three options will be revealed:
Growth - If you want to see the percentage growth in visits
Total Visits - If you want to see the absolute number of visits per chain
Normalized Visits - If you want to see the total visits, normalized by a consistent factor
↳ Modifying the visualization
Changing the visualization
Regardless of which dataset you choose, the VISUALIZATION dropdown lets you switch between two ways of displaying the data:
Bar Chart
Line Graph
Changing the date range
Clicking the SELECTED PERIOD or - if you're viewing Period-on-Period Visits - the COMPARISON PERIOD dropdown will load the date picker.
Here you have three ways to select the date ranges:
Selecting preset options from the menu on the left
Selecting dates on the calendar input
Inputting dates numerically
Learn more about how to use the date picker here.
↳ Filtering by store segment
Filter by location
By clicking the filter icon in the menu bar, you are able to filter the data by location.
Here you have three options:
Filter by State
Filter by City
Filter by Center
You can only select one type of location at a time, but you are able to select multiple options from that type.
For example:
You can filter by California and Nevada
You can't filter by California and Dallas, Texas
Filter by same stores traffic
At the bottom right hand corner of the data visualization, you will see the Include same stores only toggle. By default, this is set to on - and it filters the data to only include stores that have been open throughout the whole time period.