With the Competitor Report, you can compare your visitors to the visitors of your competitors. This article explains how.
This article covers:
Switching between datasets
Editing the visualization
Filtering by store segment
↳ Switching between datasets
By clicking the Store visitors data button at the top of the screen, six options will be revealed:
Age - Enabling you to compare the difference in age groups.
Commute - Enabling you to compare the difference in commute transportation.
Education - Enabling you to compare the difference in educational attainment.
Homeownership - Enabling you to compare the difference in homeownership.
Income - Enabling you to compare the difference in income.
Industry - Enabling you to compare the difference in occupation.
↳ Modifying the visualization
Changing the visualization
Regardless of which dataset you choose, the VISUALIZATION dropdown lets you switch between two ways of displaying the data:
Bar Chart
Line Graph
Changing the date range
Clicking the SELECTED PERIOD or - if you're viewing Period-on-Period Visits - the COMPARISON PERIOD dropdown will load the date picker.
Here you have three ways to select the date ranges:
Selecting preset options from the menu on the left
Selecting dates on the calendar input
Inputting dates numerically
Learn more about how to use the date picker here.
↳ Filtering by store segment
Filter by location
By clicking the filter icon in the menu bar, you are able to filter the data by location.
Here you have three options:
Filter by State
Filter by City
Filter by Center
You can only select one type of location at a time, but you are able to select multiple options from that type.
For example:
You can filter by California and Nevada
You can't filter by California and Dallas, Texas