After you create your Paved advertiser account, we recommend setting up event tracking on your website so you can track clicks, conversions, and more.
Adding event tracking to your website, which feeds back into your Paved dashboard, helps you get more visibility into which campaigns are resonating with your audience.
The Paved platform offers several ways to track events on your site:
1. Add the Paved Pixel to Your Website
The Paved Pixel is an easy-to-install JavaScript snippet that helps you track events like sign-ups and conversions. It works for both Ad Network and Marketplace campaigns. Installation typically takes just a few minutes.
Learn more in our guide: Install the Paved Pixel
2. Use 3rd Party Event Tracking
Advertisers also have the option to use 3rd-party event tracking with Paved. Currently, we're compatible with Google Tag Manager, Segment, Mixpanel, Adobe, Tealium, TagCommander, and more.
Learn more in our guide: Use 3rd-Party Tracking
3. Use S2S Tracking
If you're unable to set up pixel tracking, Paved Ad Network supports server-to-server/postback tracking.
Learn more in our guide: Server-to-Server Conversion Tracking