Find the cost of newsletter sponsorships with Paved’s directory and pricing tools, and enjoy commission-free rates and exclusive discounts.
What's the average cost of a newsletter advertisement or sponsorship?
The cost of a newsletter sponsorship varies widely based on the publication’s reach and reputation.
Smaller, indie newsletters might offer spots for as little as $100, whereas industry giants like Bloomberg and Fast Company may command prices in the thousands for a single sponsorship.
Most sponsorship rates fall between these extremes, typically averaging around $5K.
Example newsletter sponsorship costs:
Publication | Primary Sponsorship Cost | Subscribers | Newsletter CPC Estimate |
$6,000 | 302,689
| $47.87 - $64.76 | |
$250 | 250,000 | $2.17 - $2.94 | |
$795 | 110,000
| $7.95 - $10.75 | |
$2,429 | 85,000 | $4.73 - $10.13 | |
$295 | 41,000 | $3.47 - $4.69 | |
$135 | 10,626 | $3.85 - $5.21 | |
$900 | 10,000 | $1.22 - $1.65 |
Tip:
Short on budget? Run a CPC newsletter ad on our Ad Network. It's the best way to reach people who subscribe to top publications, without paying the full sponsorship price.
What's the average newsletter CPC?
For traditional email sponsorships, most publications are between $1 and $5 CPC (cost per click). However, the cost can vary depending on factors like list size, advertiser reviews, and audience engagement.
To get a better idea of how much you should spend on a newsletter sponsorship, try our free pricing calculator on the Paved Blog: Advertiser's Payment Estimate Calculator
Do you offer discounts on sponsorship pricing?
Absolutely! Many newsletter creators on Paved offer last-minute discounts.
You can save hundreds on sponsorships our exclusive Remnant Inventory Dashboard.
How can I find the pricing for specific newsletters?
To find the advertising rates for a specific newsletter or publication on Paved, follow these quick steps:
Sign up to the Marketplace or navigate to the Marketplace tab in your Paved account.
Here, you will see our full directory of available newsletters and metrics like sponsorship cost, list size, and more.
Click on a specific newsletter to view its sponsorship profile, including audience information, performance stats, newsletter CPC, and sponsorship cost.
Once you're ready to run your campaign, click Book Sponsorship to start the process.
Tip:
Learn what to expect from your first Paved sponsorship in our guide: How to Run a Sponsorship
How much does Paved cost advertisers?
As an advertiser on Paved, your account is free to use, with no monthly fees or subscriptions. Payment is only due when sponsorships are booked and scheduled.
Paved works purely on a commission basis. We charge the commission from the publisher so as an advertiser, you pay the price you see listed on the platform.
For more information about our business model, visit: Pricing & Payments for Advertisers