In this guide, you'll learn how to book newsletter sponsorships through the Paved Marketplace.
Book a Sponsorship
To book a sponsorship, head to the Marketplace or the Remnant Inventory Dashboard and locate the profile page of the publication you'd like to work with.
Log into Paved or create a free account and go to the Marketplace tab.
Use sorting and filtering to narrow down your search results. If you're marketing a SaaS tool, for example, you may want to filter for "Top-Rated" newsletters in the Startups category.
Click on a newsletter to get more information on their audience, performance stats, available sponsorship slots, and pricing.
When you're ready, click Book Sponsorship.
Follow the prompts to select your sponsorship format and choose run dates.
Briefly describe why you think the sponsorship is a great fit in the Campaign Details section.
Click Request to send your request to the publisher.
Tip: Unsure who to sponsor? Start with a newsletter you enjoy, then explore similar ones.
For example:
Next Steps
You should hear back from the publisher within 48 hours with more details about their creative requirements.
If you need to, you can reach out to the publisher anytime using the Chat function in your Paved sponsorship dashboard.
After you receive creative requirements from the publisher, it's time to upload the creative.
Book Sponsorships in Bulk
A media plan helps you save multiple sponsorship requests so you can get organized and book them all at once.
🆕 Request a Custom Media Plan
Want a personalized approach? Simply fill out a quick 1-minute survey, and we will put together a media plan with the best deals and even negotiate discounts on your behalf.
To request your plan, go to Paved.com/Marketplace > Request a Media Plan.
If you prefer to design your own Media Plan, here's how the process works:
Sign up to the Marketplace or navigate to the Marketplace tab in your Paved advertiser account. You will see the complete directory of available newsletters.
Click on a newsletter to get more information on its audience, performance stats, available sponsorship inventory, and pricing.
Scroll to the Available Sponsorships section.
Choose the sponsorship you want and click the File icon to add it to your Media Plan.
In the drop-down menu, click Create Media Plan.
In the pop-up modal, name your media plan and click Create.
You can repeat steps 1-4 to add more publications to your media plan.
When you're ready to book all your Media Plan sponsorships in bulk, navigate to the Media Plans section of your Paved account.
Click the Book All Sponsorships button.
In the pop-up modal, select your sponsorship runtimes and click Confirm.
Next Steps
You should hear back from the publishers within 48 hours with more details about their creative requirements.
If you need to, you can contact the publisher anytime using the Chat function in your Paved sponsorship dashboard.
After you receive creative requirements from the publisher, it's time to upload the creative.