After a publisher accepts your sponsorship request from the Paved Marketplace, it's time to upload your creative. It's important to upload your creative as soon as possible.
Paved supports three different types of ad formats on the platform: dedicated email, sponsored email, and sponsored blog posts. Creative specs will be different for each format.
In this guide, you'll learn how to find your sponsorship specs, get some creative inspiration, and upload your ad.
Find Creative Specs
1. To find the unique specifications for a native email ad, navigate to your Sponsorships dashboard, and click Manage.
2. Click Upload Creative. If your creative is due soon, you will see a banner at the top of the screen with a prompt.
3. In the Creative Requirements section, you will see the creative specs provided for your campaign.
Tip:
Short on time? Try our new AI Creative Assistant, or reuse creative from a previous ad with the Paved Ad Library
Submit Your Creative
After you design an incredible email sponsorship, it's time to upload it to your Paved account.
Navigate to your Sponsorships dashboard.
Click Manage next to the campaign you want to work with.
Click Upload Creative.
Use the form fields to add your copy and imagery.
Click Submit Creative.
Inspiration & Examples
Looking for fresh ideas for your sponsored emails?
According to a study of 250+ successful sponsored email campaigns, most brands use these core themes:
Social Proof
Leverages testimonials and user statistics to build trust and credibility.
Sponsored email by Aircall in The Scott Clary Newsletter
Storytelling
Tells a compelling story to engage the audience and create an emotional connection.
An ad from Noom in the Finny newsletter
An ad from LMNT in the Going newsletter
Gated Content
Generates leads with a downloadable e-book, case study, file, or webinar link.
Deel's featured sponsorship in the StartUp to ScaleUp newsletter
Memes
Incorporates humor or relatable memes to capture attention and make an impact.
A sponsorship from Frontify in the Marketing Brew newsletter.
Event Promotion
Promotes an online, hybrid, or in-person event.
An event promo from Gorgias in Fast Company Compass
Cross Promotions
Encourages readers to sign up for a similar newsletter.
An ad from Morning Brew in The Financial Analyst Newsletter
Product Highlights
Underscores the benefits of a product or feature, standout qualities, and how it successfully meets customer needs.
An email sponsorship in The SmarterBrain Newsletter
Classifieds
Newsletter classifieds briefly describe a brand and its benefits, like a special offer or a new feature.
An "unclassified" ad from PodSnacks in the Recomendo newsletter.
Tip:
Check out our guides:
Next Steps
After the creative is uploaded, you move into the Payment stage, where you'll pay for the sponsorship.
From there, the publisher has to upload the placement to their newsletter and send a draft to you for review.
Learn more in Drafting & Campaign Scheduling