In this guide, you'll learn how to view and interpret your Paved Ad Network campaign reports.
View Your Ad Network Dashboard
To view overall results for your Ad Network campaigns, follow these steps.
In your Paved Advertiser account, click Ad Network.
Browse the results of all Ad Network campaigns on the main dashboard:
About Your Dashboard
When you open your dashboard, you’ll see an overview of your results as well as menus with more details about specific campaign activities
STATUS
Displays the status for each campaign:
Active: the ad is running.
Draft: the ad is in draft mode.
Paused: the campaign is paused.
Completed: the campaign's runtime has elapsed.
SPEND
The total amount of ad spend.
REACH
The total number of newsletter readers who saw your ad.
CLICKS
The number of times your content was clicked.
CTR (click-through rate)
The percentage of all ad viewers who clicked your ad.
AD QUALITY
The Ad Quality Score for a specific Ad Network campaign creative. You can use this score to get feedback on how your campaign measures up against our advertising best practices.
CPC (cost per click)
The approximate amount you're spending on your ad per click.
CONVERSIONS
If you used the Paved Pixel in your campaign, we'll collect data on conversions.
View an Individual Report
To view the results for an individual Ad Network campaign, follow these steps.
In your Paved Advertiser account, click Ad Network.
Click the name of the campaign you want to work with.
Click Ad Copy to sort performance results based on creative, or Newsletter to sort by the newsletter your ad appeared in.
Troubleshoot Reports
If your campaign results seem incorrect, here are some things to keep in mind.
Make sure your ad is active for a minimum of 7 days. Many newsletters send weekly or even monthly, so it may take some time to see results.
Don't see conversions? There are two requirements for these stats to populate:
The Paved Pixel must be installed on your site.
Conversion tracking must be turned ON in the Budget step of the Ad Builder.
If you're not getting the results you expected, try the ad optimization tips in the next section.
After your Ad Network campaign is live, it is programmatically displayed in the inboxes of relevant customers and leads.
Optimize Your Ad
Check out our guides for boosting your ad's performance.