To maximize conversions and scalability, begin with your PDF as the main offer and structure your funnel as follows: include an order bump for a complementary product that enhances the main offer, a second order bump for an additional related tool or resource, and an upsell such as a video course or advanced guide.
Add a second upsell for a premium offer, like personalized coaching or a comprehensive bundle. Finally, a high-ticket backend offer priced at $1,000 or more for customers seeking deeper value should be incorporated.
Launch the funnel with organic content initially, and once your AOV exceeds $100, integrate Meta ads to accelerate growth and scale effectively.