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How do I structure my product funnel to maximize conversions and scalability?

Gregory Cooke avatar
Written by Gregory Cooke
Updated over 10 months ago

To maximize conversions and scalability, begin with your PDF as the main offer and structure your funnel as follows: include an order bump for a complementary product that enhances the main offer, a second order bump for an additional related tool or resource, and an upsell such as a video course or advanced guide.

Add a second upsell for a premium offer, like personalized coaching or a comprehensive bundle. Finally, a high-ticket backend offer priced at $1,000 or more for customers seeking deeper value should be incorporated.

Launch the funnel with organic content initially, and once your AOV exceeds $100, integrate Meta ads to accelerate growth and scale effectively.

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