While you can use a simpler layout if you prefer, the templates provided in the program are specifically designed to maximize conversions.
They are optimized for scalability and work well when incorporating upsell order bumps, as well as other strategies to increase Average Order Value (AOV).
Simpler pages may not build the same level of pre-education and trust with customers, and they can limit your ability to implement advanced features.
For faster results, consider starting with the Done-For-You (DFY) templates provided and then create your own pages once you’re ready to experiment.