Shopify is a good platform, especially if you’re comfortable with its design tools and are focusing on a simple singular sales page. However, Shopify has limitations for this type of business.
With basic Shopify designs, the average conversion rate tends to be 3-5%, while GHL’s fully customizable sales pages typically achieve conversion rates of 10-15%. Additionally, GHL provides greater flexibility as your business grows, with features like order bumps, upsells, and downsells that Shopify can struggle to support.