Shopify is a good platform, especially if you’re comfortable with its design tools and are focusing on a simple singular sales page. However, from experience, Shopify has a couple of limitations for this type of business.
First, with basic Shopify designs, the average conversion rate tends to be around 3-5%, while GHL’s fully customizable sales pages typically achieve conversion rates of 10-15%, which is a significant difference.
Second, as your business grows and you add features like order bumps, upsells, and downsells, Shopify can be limiting, resulting in a lower average order value (AIV). While you can use Shopify if it suits your style, GHL offers greater flexibility and better results for PDF Farming.