Graphic design is very dynamic and subjective, especially if it's an online interaction where we need creativity to meet functionality.
The presence of a skilled project manager can make all the difference. From conception to completion, ensuring seamless collaboration, efficient execution, and exceptional outcomes.
The responsibilities and benefits they bring to the table:
Coordination and Planning: The project managers focus on a single project at a time and play a vital role in making sure the project execution is smooth and timely delivered, and all the guidelines and specifics of the project are reviewed by the designer assigned.
Team Management: Collaboration and communication are the keys to success. Their primary goal is to ensure that the designers are 100% sure that the project requirements match perfectly with their strengths and expertise.
Communication: Project managers serve as the bridge between customers and the design team, ensuring that your feedback is accurately incorporated into the design process. However, the communication takes place within the project chat only as they can't jump on calls/meetings like Art Directors do.
In short words, Project Managers are responsible for the overall coordination, planning, and execution of a project. While they may have input on the creative aspects, their main focus is on the logistical and organizational aspects of the project.