Branching logic determines which question appears next based on a shopper's answer. Each answer option either leads to a follow-up question or ends the quiz and shows a result page. The AI sets up all branching automatically when it generates your quiz — every path is complete from the start.
Changing where an answer leads
Open your quiz in the quiz builder and select the Questions & Results tab.
Click an answer option in the sidebar tree.
In the right panel, use the Next Question dropdown:
Pick any question to send shoppers there after this answer.
Pick Show Results (Terminal) to end the quiz on this answer and show its result page with product recommendations.
The dropdown only offers questions that won't create a loop — you can't point an answer back to a question earlier in its own path, so shoppers can never go in circles.
Tips
The sidebar tree always reflects your current branching, so you can see every path at a glance.
When you make an answer terminal, remember to give its result page products — see "How do I assign product recommendations to quiz results?".
Different answers can lead to the same follow-up question, which is useful when several choices should converge on one path.