Overview
Every loyalty card in Perkstar has a unique installation link that allows customers to add your card to their mobile wallet with a single tap. This guide shows you how to find, copy, and share your card link across various platforms, making it easy for customers to join your loyalty program from anywhere.
Tip: Your card link is universal—it works on both iOS and Android devices, across all browsers, and opens directly in the appropriate wallet app without requiring any app downloads.
What you can do:
Copy your card's unique installation link with one click
Share the link on social media, email, SMS, and messaging apps
Allow customers to install your card remotely without visiting your location
Track where customers discover your loyalty program
Distribute your card across unlimited digital channels
Update once—link works everywhere
Before You Begin
Requirements:
Active loyalty card in your Perkstar account
Access to platforms where you want to share (social media, email, website, etc.)
Basic understanding of your target audience and preferred communication channels
Finding Your Card Link
Accessing the Card Details Screen
Step 1: Navigate to Perkstar > Left-Hand Menu > Cards
Note: This opens your Cards list showing all loyalty card programs you've created.
Step 2: Select the card you want to share
Click on the specific card to open its Card Details screen.
Step 3: Locate the Copy Link button
The Copy Link button is prominently displayed on the Card Details screen.
Step 4: Click the Copy Link button
Result: The card installation link is instantly copied to your clipboard and ready to paste anywhere.
Understanding Your Card Link
What the Link Does
When customers click or tap your card link:
On mobile devices:
Opens directly in Apple Wallet (iOS) or Google Wallet (Android)
Displays your card preview with all details
One-tap "Add" button installs the card immediately
Card appears in their wallet app instantly
On desktop/laptop:
Shows a landing page with card preview
Displays QR code for mobile scanning
Provides instructions to access on mobile device
May show link to forward to mobile
Link Characteristics
Universal compatibility:
Works on iOS (iPhone, iPad)
Works on Android (all devices with Google Wallet)
Opens in any web browser
No app download required
Permanent and stable:
Info: Your card link doesn't expire or change. It remains active as long as your card is active, so you never need to regenerate or update your links.
Works immediately after copying
Shareable everywhere:
Social media platforms
Email and newsletters
SMS and messaging apps
Websites and landing pages
QR codes and printed materials
Anywhere you can paste a URL
Where to Share Your Link
Social Media
Instagram:
Add to bio (primary link location)
Share in stories with "Link" sticker
Include in post captions (not clickable, but copyable)
Add to highlights for permanent access
Direct messages to interested customers
Facebook:
Post to your business page timeline
Pin post to top of page for visibility
Share in groups (if allowed and relevant)
Add to "About" section
Include in page description
Use in Facebook ads and boosted posts
Send via Messenger to customers
Twitter/X:
Tweet regularly with the link
Pin tweet to profile
Add to bio
Include in replies to customer inquiries
Use in Twitter ads
LinkedIn:
Share in company posts
Add to company description
Include in employee profiles
Share in relevant groups
Use in LinkedIn articles
TikTok:
Add to bio link
Mention in video captions
Comment on your own videos with link
Use in TikTok Shop if applicable
YouTube:
Video descriptions
Pinned comments
Channel "About" section
Video cards and end screens
Community posts
Email Platforms
Email signatures:
Add to all staff email signatures
Create clickable button or text link
Include brief tagline: "Join our rewards program"
Email newsletters:
Feature in dedicated section
Include in header or footer
Create prominent call-to-action button
Highlight in promotional campaigns
Transactional emails:
Order confirmations
Shipping notifications
Receipts and invoices
Account creation emails
Password reset confirmations
Marketing campaigns:
Welcome email series
Re-engagement campaigns
Promotional offers
Seasonal campaigns
Abandoned cart reminders
Messaging Apps
WhatsApp:
Personal messages to customers
WhatsApp Business automated messages
Status updates
Group messages (use sparingly)
WhatsApp Business catalog
SMS/Text messaging:
Direct text campaigns
Appointment reminders with link
Order status updates
Promotional messages (with opt-in)
Telegram:
Channel posts
Group messages
Direct messages
Bot automated responses
Other platforms:
Facebook Messenger
Signal
WeChat
Viber
Any messaging platform that supports links
Your Website
Homepage:
Header navigation link
Hero section call-to-action button
Footer links
Popup or banner
Product pages:
Near "Add to Cart" button
In product descriptions
Related to specific rewards
Checkout page:
Before order confirmation
Thank you page after purchase
Sidebar or header reminder
Blog posts:
Within content where relevant
Author bio section
Sidebar widgets
Call-to-action boxes
Dedicated landing page:
Create full page explaining program
Multiple call-to-action buttons with link
Optimize for search engines
Other Online Locations
Google My Business:
Business description
Posts and updates
Q&A responses
Custom links section
Review platforms:
Yelp business description
TripAdvisor about section
Owner responses to reviews
Online directories:
Industry-specific platforms
Local business listings
Chamber of commerce profiles
Digital advertising:
Google Ads destination
Social media ad links
Retargeting campaign URLs
Display ad click-through
Best Practices for Sharing
Creating Context
Tip: Don't just share the link without context—explain why customers should click and what benefit they'll receive.
Good examples:
"Join our loyalty program and start earning rewards today! [link]"
"Get 10 bonus points when you sign up this week: [link]"
"Never miss a deal! Add our digital loyalty card to your wallet: [link]"
"Tap here to join 5,000+ members earning exclusive rewards: [link]"
Poor examples:
Just the link with no context
"Click here" without explaining what it is
Buried in paragraph with no emphasis
Making It Visible
Use call-to-action language:
"Join Now"
"Start Earning"
"Get Your Card"
"Sign Up Free"
Create visual prominence:
Buttons instead of plain text links
Bright, contrasting colors
Adequate white space around link
Icons or emojis to draw attention
Position strategically:
Early in content (above the fold)
Multiple placements in long content
At natural decision points
Tracking Performance
Use UTM parameters to track which channels drive the most enrollments:
Examples:
Instagram bio:
yourlink.com?utm_source=instagram&utm_medium=bioEmail newsletter:
yourlink.com?utm_source=email&utm_medium=newsletterFacebook ad:
yourlink.com?utm_source=facebook&utm_medium=ad
Note: UTM tracking parameters allow you to see which platforms generate the most card installations in your analytics, helping you optimize your distribution strategy.
Advanced Sharing Strategies
Link Shortening
For cleaner appearance and easier sharing:
Use URL shorteners:
Bitly
TinyURL
Google URL Shortener alternatives
Custom domain shorteners
Benefits:
Shorter, more professional appearance
Easier to type if needed
Some provide click tracking
Branded domains build trust
When to shorten:
SMS campaigns (character limits)
Social media posts
Printed materials with typed URLs
Anywhere a long URL looks unprofessional
QR Code Generation
Convert your link to QR code for additional distribution options:
Tools:
QR Code Generator websites
Canva (built-in QR code tool)
Adobe Creative Suite
Mobile apps
Use QR codes for:
Printed materials (flyers, posters, receipts)
Social media images (screenshot and scan later)
Email graphics
Video content (pause and scan)
Product packaging
Personalized Sharing
Staff referral links:
Add staff member identifier to link
Track which employees drive most enrollments
Incentivize team with friendly competition
Location-specific links:
Multi-location businesses use unique links per location
Track performance by location
Customize messaging for local audiences
Campaign-specific links:
Create unique links for different campaigns
Measure which promotions work best
A/B test messaging and offers
Multi-Platform Strategy
Tip: Maximize reach by sharing across multiple channels simultaneously rather than relying on a single platform.
Launch Campaign Example
Week 1: Initial Announcement
Post on all social media with link
Send email newsletter featuring program
Update website with prominent link
Add to email signatures
Week 2: Sustained Promotion
Instagram stories with link sticker
Facebook posts highlighting benefits
SMS campaign to existing customers
Blog post about loyalty program
Week 3: Targeted Push
Run social media ads with link
Special offer for new sign-ups
Retarget website visitors who didn't join
Follow-up email to non-clickers
Ongoing: Integration
Link permanently in bio/profile/website
Included in all customer communications
Mentioned by staff during interactions
Regular social posts varying the message
Measuring Success
Key Metrics to Track
Total installations:
How many customers added your card
Growth rate over time
Comparison to goals
Source tracking:
Which platforms drive most sign-ups
ROI by channel
Best-performing content types
Engagement post-installation:
How many customers use their card
Frequency of transactions
Reward redemption rates
Conversion funnel:
Link clicks vs. installations
Drop-off points
Time to conversion
Optimization Based on Data
Focus on winners:
Increase frequency on high-performing channels
Replicate successful content
Allocate budget to best-converting platforms
Improve underperformers:
Test different messaging
Try new content formats
Adjust targeting or timing
Consider discontinuing if consistently poor
A/B testing:
Test different link text
Try various call-to-action phrases
Compare urgency vs. benefit messaging
Experiment with visual presentation
Troubleshooting
Link Doesn't Copy
Problem: Copy Link button doesn't work
Solutions:
Refresh the Card Details page
Try a different browser
Clear browser cache
Manually select and copy the URL if visible
Link Doesn't Work When Shared
Problem: Customers click but nothing happens
Solutions:
Verify you copied the complete link
Test the link yourself before sharing
Check if link was truncated when pasted
Ensure no extra characters were added
Low Click-Through Rate
Problem: People see the link but don't click
Solutions:
Add context explaining benefits
Strengthen call-to-action language
Make link more visually prominent
Add urgency or limited-time offer
Include social proof (member count, testimonials)
Customers Report Installation Issues
Problem: Link opens but card won't install
Solutions:
Verify card is active in Perkstar account
Check if customer has compatible device/wallet app
Test on both iOS and Android devices
Ensure wallet apps are updated
Provide alternative enrollment method (in-store)
Frequently Asked Questions
Q: Can I edit my card link after copying it?
The link itself cannot be edited—it's automatically generated by Perkstar. However, you can use URL shorteners to create custom branded versions or add tracking parameters.
Q: Does the link expire?
No, your card installation link remains active as long as your card is active in your Perkstar account. You don't need to update or regenerate it.
Q: Can I use the same link on multiple platforms?
Yes! The same link works everywhere. However, consider using tracking parameters (UTM codes) to identify which platform drives each installation.
Q: What happens if I update my card design or rewards?
The link stays the same. Changes to your card automatically update for new installations. Existing cardholders receive updates through their wallet app.
Q: Can customers share the link with others?
Absolutely! Customers can forward the link to friends and family. This creates organic growth through word-of-mouth. Consider incentivizing referrals for more sharing.
Q: Do I need separate links for iOS and Android?
No, the link is universal. It automatically detects the device type and opens the appropriate wallet (Apple Wallet or Google Wallet).
Q: How do I track which customers came from which link?
Use tracking parameters (UTM codes) in your links for each platform. Your analytics will show installations by source. You can also ask customers during sign-up.
Q: Can I make the link shorter?
Yes, use URL shortening services like Bitly or TinyURL. This creates a cleaner, more professional appearance, especially for SMS or printed materials.
Q: What if I have multiple cards?
Each card has its own unique link. Copy the link from each card's details page separately. Share the appropriate link based on which program you're promoting.
Q: Should I use the link or a QR code?
Use both! Links work better for direct clicks (social media, email, websites). QR codes work well for printed materials and social media images where people screenshot and scan later.
Q: Can I customize what the link preview looks like on social media?
Link preview is controlled by your Perkstar card settings and the landing page. Ensure your card has an attractive image and clear description that displays well in social previews.
Q: How often should I share the link?
Initially, share frequently during launch (daily for 1-2 weeks). After that, share weekly or bi-weekly mixed with other content. Keep it permanently in bio/profile sections and signatures.
Tip: Pro tip: Create a master document tracking all the places you've shared your link, including dates and performance metrics. This helps you stay organized and optimize your distribution strategy over time.