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Triggered Auto-Push - Custom Event-Based Automation

Learn how triggered auto-push custom automation works. Complete guide to event-based notifications, selecting triggers, configuring timing delays, creating customer journeys, and building sophisticated automated campaigns beyond standard automations.

Michael Francis avatar
Written by Michael Francis
Updated this week

Triggered Auto-Push - Custom Event-Based Notifications

Overview

Triggered Auto-Push (also called Custom Auto-Push) is an advanced automation system that sends push notifications automatically when specific events occur, allowing you to create custom automated messaging beyond the standard feedback, reminder, and birthday automations. You define exactly what event triggers the notification, when it sends after that event, and what message customers receive.

What Triggered Auto-Push does:

  • Sends notifications based on custom events you choose

  • Triggers on actions like card installation, coupon activation, reward redemption, and more

  • Delivers messages at precise timing after the trigger event (minutes, hours, or days later)

  • Creates sophisticated automated customer journeys

  • Operates hands-free once configured

Key differences from standard automation:

  • Standard automations (Feedback, Next Visit, Birthday): Pre-defined triggers and purposes

  • Triggered Auto-Push: You choose the trigger event and customize the entire flow

  • Maximum flexibility for unique business needs

This powerful feature lets you automate virtually any customer communication scenario, from onboarding new card holders to celebrating milestone achievements to re-engaging inactive customers with precision timing.


Before You Begin

Requirements:

  • Active Perkstar account with Custom Auto-Push feature enabled

  • Loyalty card(s) created and configured

  • Understanding of customer journey and key touchpoints

  • Clear automation goal and trigger event identified

Important notes:

  • Each custom auto-push applies to one card only (not multiple cards simultaneously)

  • For multiple cards, create separate auto-push configurations for each

  • Different trigger events offer different configuration options

  • Test thoroughly before enabling for all customers

Tip: Map out your customer journey first. Identify key moments where automated messages would add value, then configure triggered auto-push for those specific events.


Understanding Triggered Auto-Push

How It Works

The automated workflow:

  1. You select a trigger event (e.g., "Card installed")

  2. You set timing (e.g., "2 hours after card installed")

  3. You compose message (e.g., "Welcome! Here's how to earn your first reward")

  4. Customer action triggers the event (e.g., customer installs card)

  5. Timer starts counting from trigger moment

  6. Specified time elapses (your configured delay)

  7. Push notification sends automatically to customer's device

  8. Customer receives your message at the perfect moment in their journey

Completely hands-free:

  • No manual sending needed

  • Scales automatically with customer volume

  • Consistent messaging for every customer

  • Works 24/7 independently

Available Trigger Events

The system offers multiple trigger events you can use to automate messages:

Card lifecycle events:

  • Card installed - When customer first adds card to their device

  • Card activated - When card becomes active in system

  • Card updated - When card information changes

Transaction events:

  • Stamp earned - When customer earns stamp(s)

  • Points earned - When customer earns bonus points

  • Reward earned - When customer completes card or earns reward

  • Reward redeemed - When customer uses/redeems earned reward

  • Balance change - When card balance increases or decreases

Engagement events:

  • Coupon activated - When coupon becomes available to customer

  • Coupon used - When customer redeems a coupon

  • Visit added - When new visit is recorded (multipass cards)

Milestone events:

  • Tier reached - When customer achieves new loyalty tier

  • Anniversary - When customer reaches programme anniversary

  • Milestone achieved - Custom milestones you define

Time-based events:

  • Days since last visit - Inactivity-based triggers

  • Days until expiration - Approaching expiration warnings

  • Specific date/time - Calendar-based triggers

Note: Available trigger events may vary based on your card type and plan level. Check your Custom Auto-Push interface for your specific options.

Timing Flexibility

Configure when notification sends:

  • Minutes after trigger (1-60 minutes)

  • Hours after trigger (1-24 hours)

  • Days after trigger (1-365 days)

  • Weeks after trigger (1-52 weeks)

Why timing matters:

  • Immediate (minutes): Urgent, timely, real-time confirmation

  • Short delay (hours): Allows time for reflection, avoids interrupting

  • Long delay (days/weeks): Strategic re-engagement or milestone celebration


Accessing Triggered Auto-Push

Step 1: Navigate to Custom Auto-Push

  1. Log in to your Perkstar account

  2. Click Push in the left-hand menu

  3. The Push Notifications screen opens

  4. Click the Custom Auto-Push tab at the top of the screen

What you'll see:

  • "Add auto-push" section for creating new triggers

  • List of existing custom auto-push configurations (if any)

  • Configuration options and settings

Tab names may vary:

  • Custom Auto-Push

  • Triggered Push

  • Advanced Automation

  • Event-Based Push

Step 2: Understanding the Interface

The Custom Auto-Push screen contains:

Add Auto-Push section:

  • Trigger event selector

  • Message composer

  • Timing configuration

  • Card selector

  • Save button

Existing Auto-Push list:

  • Previously created triggered automations

  • Enable/disable toggles for each

  • Edit/delete options

  • Status indicators


Creating a Triggered Auto-Push

Step 1: Select Your Trigger Event

Choose what action will trigger the notification:

  1. Locate the "Select trigger to start auto-push" dropdown

  2. Click the dropdown to reveal available trigger events

  3. Select the event that should initiate the automated message

Dropdown shows available triggers:

  • Card installed

  • Stamp earned

  • Reward redeemed

  • Coupon activated

  • Visit added

  • Balance changed

  • And more (depending on card type)

Choosing the right trigger:

Consider your goal:

  • Onboarding new customers? → "Card installed" trigger

  • Celebrating achievements? → "Reward earned" trigger

  • Encouraging usage? → "Coupon activated" trigger

  • Re-engagement? → "Days since last visit" trigger

Example scenarios by trigger:

Card installed:

  • Welcome messages

  • Programme education

  • First-use incentives

  • Tutorial or how-to guidance

Reward earned:

  • Congratulations messages

  • Redemption instructions

  • Achievement celebration

  • Social sharing encouragement

Coupon activated:

  • Remind customers they have a coupon

  • Explain how to use it

  • Create urgency (expiration reminder)

  • Drive immediate redemption

Step 2: Configure Trigger Criteria (If Applicable)

Some triggers require additional criteria:

After selecting your trigger event, additional fields may appear to refine the trigger conditions.

Example: "Stamp earned" trigger

  • May ask: How many stamps? (e.g., trigger only when customer earns 5th stamp)

  • Allows precision: Celebrate halfway point specifically

Example: "Days since last visit" trigger

  • May ask: How many days of inactivity? (e.g., trigger after 14 days no activity)

  • Defines: What counts as "inactive"

Example: "Balance changed" trigger

  • May ask: Increase or decrease? (e.g., trigger only on balance increase)

  • May ask: By how much? (e.g., trigger when balance exceeds £50)

Configuration varies by trigger type:

  • Simple triggers (card installed): No additional criteria needed

  • Complex triggers (milestone reached): Multiple criteria fields

Why criteria matter:

  • Create precise, targeted automation

  • Avoid irrelevant notifications

  • Trigger at exact moments that matter

Step 3: Compose Your Message

Write the notification customers will receive:

  1. Locate the Message textbox

  2. Click in the field

  3. Type your notification message

  4. Make it relevant to the trigger event

Message guidelines:

Character limits:

  • Optimal: 60-100 characters

  • Maximum effective: 120 characters

  • Longer messages truncate on lock screens

  • Front-load important information

Relevance to trigger:

  • Message should directly relate to trigger event

  • Reference what just happened

  • Provide value or next action

Message examples by trigger event:

Card installed trigger:

  • "Welcome! You're all set—earn your first reward today! 🎉"

  • "Thanks for joining! Here's how to earn points: visit us and scan your card ☕"

  • "You're in! Start earning stamps toward free items 🎁"

Reward earned trigger:

  • "Congratulations! You earned a reward! Come redeem it anytime 🎉"

  • "Amazing! Free item unlocked! Visit us to claim your reward 🎁"

  • "You did it! Your free coffee is ready—don't forget to redeem! ☕"

Coupon activated trigger:

  • "New coupon unlocked! 20% off your next visit—valid until [date] 🎟️"

  • "Special offer available! Use your coupon this week ⭐"

  • "Coupon activated! Tap to see details and redeem 🎁"

Reward redeemed trigger:

  • "Thanks for redeeming your reward! Keep earning for your next one 🎉"

  • "Enjoyed your free item? Start earning toward the next one! ☕"

  • "We hope you loved your reward! Visit again soon 💙"

Milestone achieved trigger:

  • "Wow! You've visited us 25 times! You're amazing! 🎉"

  • "Milestone: 1,000 points earned! Thank you for your loyalty ⭐"

  • "Congratulations on 6 months with us! You're valued 💙"

Days since last visit trigger:

  • "We miss you! It's been 2 weeks—visit us for a welcome back treat 🎁"

  • "Haven't seen you in a while! Come back for bonus points ⭐"

  • "Where have you been? We'd love to see you again! ☕"

Tone and style:

  • Match trigger event energy (celebration vs. reminder vs. onboarding)

  • Use emojis appropriately (one maximum)

  • Create clear next action if relevant

  • Be concise and scannable

Step 4: Set Timing

Define when notification sends after trigger event:

Two fields to configure:

Field 1: "Message to be displayed after" (count field)

  1. Locate the count field

  2. Enter a number (e.g., 2, 5, 24)

  3. This is how many time units to wait

Field 2: Time unit dropdown

  1. Locate the time unit dropdown next to count field

  2. Select the unit of time:

    • Minutes

    • Hours

    • Days

    • Weeks

  3. This defines what the count represents

Examples:

  • Count: 2, Unit: Hours = Send 2 hours after trigger event

  • Count: 30, Unit: Minutes = Send 30 minutes after trigger event

  • Count: 7, Unit: Days = Send 7 days after trigger event

Timing strategies by trigger type:

Card installed:

  • Immediate (5-10 minutes): Welcome confirmation, "You're all set!"

  • Short delay (1-2 hours): Tutorial or how-to guide after initial excitement

  • Next day (24 hours): Check-in, "How's it going? Any questions?"

Reward earned:

  • Immediate (1-5 minutes): Instant celebration and congratulations

  • Short delay (1 hour): Redemption reminder after initial excitement

  • Next day: "Don't forget to redeem your reward!"

Coupon activated:

  • Immediate (5 minutes): "Your coupon is ready!"

  • Mid-validity (3-5 days before expiration): "Don't forget to use your coupon!"

  • Last chance (1 day before expiration): "Expires tomorrow! Use it now!"

Reward redeemed:

  • Short delay (1-2 hours): "Hope you enjoyed! Earn your next reward"

  • Next day: Feedback request about redeemed reward

Days since last visit:

  • Trigger already time-based: Usually immediate once inactivity threshold reached

  • Or short delay (1-2 days) to avoid seeming too eager

General timing principles:

Immediate (minutes):

  • Best for: Confirmations, celebrations, real-time acknowledgment

  • Creates: Instant gratification, connection to action

  • Risk: May interrupt if customer still on-site

Short delay (hours):

  • Best for: Allowing reflection, avoiding interruption

  • Creates: Thoughtful communication timing

  • Risk: May lose momentum if too delayed

Long delay (days/weeks):

  • Best for: Strategic follow-ups, milestone celebrations

  • Creates: Spaced engagement, ongoing relationship

  • Risk: Customer may forget original trigger event

Test different timings:

  • Start with conservative timing

  • Monitor engagement rates

  • Adjust based on customer response

  • A/B test when possible

Step 5: Select Your Card

Choose which loyalty card this automation applies to:

  1. Locate the Card field or Cards selector

  2. Click to reveal your available cards

  3. Select the one card you want this automation to apply to

All your created card templates appear:

  • "Main Loyalty Card"

  • "Downtown Location"

  • "VIP Membership"

  • Etc.

Important limitation: One card per custom auto-push

Each triggered auto-push configuration applies to exactly ONE card.

Why one card only:

  • Prevents configuration conflicts

  • Ensures clear automation management

  • Allows card-specific messaging and timing

For multiple cards:

  • Create separate auto-push configuration for each card

  • Can have same trigger but different messages/timing

  • Each card managed independently

Example: Coffee shop with 3 locations

Card installed trigger - separate configuration for each:

Downtown Card:

  • Message: "Welcome to Downtown location! Busy spot—expect quick service ☕"

  • Timing: 10 minutes after install

Airport Card:

  • Message: "Welcome traveler! Grab coffee before your flight ✈️"

  • Timing: 5 minutes after install

University Card:

  • Message: "Welcome student! Study fuel is our specialty 📚"

  • Timing: 1 hour after install

Three separate auto-push configurations, one per card, same trigger but customized execution.

Step 6: Save Your Configuration

Activate the triggered auto-push:

  1. Review all settings:

    • ✓ Correct trigger event selected

    • ✓ Trigger criteria configured (if applicable)

    • ✓ Message composed and proofread

    • ✓ Timing set appropriately (count + unit)

    • ✓ Correct card selected

  2. Click the Save button

  3. Confirmation message appears

  4. Triggered auto-push is now active

What happens after saving:

  • Configuration is live immediately

  • Next time trigger event occurs, automation will execute

  • Timer starts from trigger moment

  • Message sends after specified delay

  • Works automatically ongoing

Important: Triggered auto-push doesn't execute until Save is clicked. Test thoroughly after saving.


Managing Triggered Auto-Push Configurations

Viewing Existing Automations

After saving, your triggered auto-push appears in a list:

Typically displays:

  • Trigger event name

  • Associated card

  • Message preview

  • Timing (e.g., "2 hours after")

  • Enable/disable toggle

  • Edit/delete options

  • Status indicator (active/inactive)

List helps you:

  • See all active automations at a glance

  • Manage multiple triggers

  • Quickly enable/disable as needed

  • Organize complex automation strategies

Editing Existing Configurations

To modify a triggered auto-push:

  1. Locate the automation in the list

  2. Click "Edit" button or click on the automation itself

  3. Make your changes:

    • Update message

    • Adjust timing

    • Change trigger criteria (if available)

    • Modify card association

  4. Click Save

  5. Changes apply immediately to future triggers

Changes take effect:

  • Immediately for new trigger events

  • Already-scheduled messages (in timer countdown) may use old settings

  • All future triggers use updated configuration

Disabling/Enabling Automations

To temporarily stop a triggered auto-push:

  1. Locate the automation in the list

  2. Find the enable/disable toggle (usually top-right of each item)

  3. Click toggle to OFF (disabled)

  4. Automation stops executing

When disabled:

  • Trigger events no longer initiate this automation

  • Messages won't send even if triggers occur

  • Configuration remains saved

  • Can re-enable anytime

When to disable:

  • Testing alternative messaging

  • Seasonal adjustments (closed for holidays)

  • Revising automation strategy

  • Too many notifications active simultaneously

To re-enable:

  • Click toggle back to ON

  • Automation resumes immediately

  • Future trigger events will execute normally

Deleting Automations

To permanently remove a triggered auto-push:

  1. Locate the automation in the list

  2. Click "Delete" button or trash icon

  3. Confirm deletion when prompted

  4. Automation is permanently removed

When to delete:

  • Automation no longer needed

  • Strategy changed completely

  • Card type being discontinued

  • Creating new automation to replace old one

Cannot undo deletion:

  • Deleted automations are permanently removed

  • Must recreate from scratch if needed

  • Consider disabling first to test before deleting


Use Case Examples

Use Case 1: New Card Holder Onboarding

Goal: Welcome and educate new customers about loyalty programme

Configuration:

  • Trigger: Card installed

  • Timing: 10 minutes after installation

  • Message: "Welcome! You're all set 🎉 Earn 1 stamp per visit. 10 stamps = 1 free coffee! Start today! ☕"

  • Card: All card types

Why this works:

  • Immediate welcome creates positive first impression

  • Educates about programme mechanics

  • Sets clear expectations (10 stamps = reward)

  • Encourages first use today

Follow-up sequence:

  • Auto-push 2: "Card installed" + 24 hours = "How's it going? Any questions about earning rewards?"

  • Auto-push 3: "Card installed" + 7 days (if no stamps earned) = "We haven't seen you yet! Visit us this week for bonus points"

Use Case 2: Reward Redemption Encouragement

Goal: Remind customers to use earned rewards before they forget

Configuration:

  • Trigger: Reward earned

  • Timing: 24 hours after earning

  • Message: "Don't forget! Your free coffee is waiting 🎁 Visit us this week to redeem! ☕"

  • Card: Stamp cards

Why this works:

  • Celebrates achievement (reward earned)

  • Reminds customer to act (24 hours is sweet spot)

  • Creates urgency (this week)

  • Prevents forgetting about earned reward

Alternative timing:

  • Immediate (5 min): "Congratulations! You earned a reward!"

  • 24 hours: "Reminder—redeem your reward!"

  • 7 days (if not redeemed): "Last chance! Reward expires soon!"

Use Case 3: Coupon Usage Reminder

Goal: Drive coupon redemption before expiration

Configuration:

  • Trigger: Coupon activated

  • Timing: 3 days after activation (assuming 7-day validity)

  • Message: "Your 20% off coupon expires in 4 days! ⏰ Don't miss out—visit us soon! 🎟️"

  • Card: Coupon cards

Why this works:

  • Mid-validity reminder (not immediate, not last-minute)

  • Creates urgency (expires in 4 days)

  • Clear value (20% off)

  • Strong call-to-action

Sequence strategy:

  • Auto-push 1: Activation + 3 days = "Mid-point reminder"

  • Auto-push 2: Activation + 6 days = "Last chance! Expires tomorrow!"

Use Case 4: Milestone Celebration

Goal: Celebrate customer loyalty and strengthen emotional connection

Configuration:

  • Trigger: Customer reaches 10th visit (custom milestone)

  • Timing: Immediate (5 minutes)

  • Message: "🎉 Wow! Your 10th visit! You're amazing! Thanks for being such a loyal customer! 💙"

  • Card: All card types

Why this works:

  • Immediate celebration while customer may still be on-site

  • Acknowledges loyalty explicitly

  • Emotional connection through gratitude

  • No offer needed (recognition is the reward)

Milestone sequence:

  • 10 visits: Celebration

  • 25 visits: Bigger celebration + bonus

  • 50 visits: VIP recognition + special gift

  • 100 visits: Ultimate loyalty acknowledgment

Use Case 5: Re-Engagement After Inactivity

Goal: Win back customers who haven't visited recently

Configuration:

  • Trigger: 21 days since last stamp earned

  • Timing: Immediate (once 21-day threshold reached)

  • Message: "We miss you! 😢 Come back this week for 2X points—we'd love to see you! ☕"

  • Card: Standard loyalty card

Why this works:

  • Catches customers before they're truly lapsed

  • Personal tone (we miss you)

  • Incentive to return (2X points)

  • Creates urgency (this week)

Note: This may overlap with "Next Visit Reminder" automation. Coordinate timing to avoid duplicate messages.

Use Case 6: Post-Redemption Feedback

Goal: Gather feedback specifically about reward redemption experience

Configuration:

  • Trigger: Reward redeemed

  • Timing: 2 hours after redemption

  • Message: "How was your free item? We'd love your feedback! Rate your experience: [link] ⭐"

  • Card: Stamp cards

Why this works:

  • Timely (2 hours = fresh memory)

  • Specific to redemption (not general visit)

  • Easy action (rating)

  • Shows you care about reward quality

Complements: Standard feedback automation (which triggers on earning, not redeeming)


Best Practices

Start Simple, Build Complexity

Phase 1: Essential automations

  • Card installed welcome

  • Reward earned celebration

  • Basic engagement

Phase 2: Add nuance

  • Timing variations

  • Different messages for different cards

  • Milestone celebrations

Phase 3: Sophisticated journeys

  • Multi-touch sequences

  • Conditional logic

  • Complex re-engagement flows

Don't overwhelm yourself or customers:

  • Start with 2-3 key automations

  • Test and refine

  • Add more as you learn what works

Coordinate with Other Automations

Avoid notification overload:

Standard automations already active:

  • Feedback collection (after stamps earned)

  • Next visit reminder (days after last visit)

  • Birthday congratulations (on/before birthday)

Your triggered auto-push adds to this:

  • Card installed welcome

  • Reward redemption reminders

  • Milestone celebrations

Total notifications per customer:

  • High-frequency customers might receive many notifications

  • Monitor total volume

  • Disable redundant automations

  • Space messages appropriately

Coordinate timing:

  • Don't send multiple messages same day

  • Stagger automated campaigns

  • Consider customer experience holistically

Message Relevance is Critical

Match message to trigger:

  • Card installed → Onboarding/welcome

  • Reward earned → Celebration/redemption

  • Coupon activated → Usage reminder

  • Days inactive → Re-engagement

Avoid generic messages:

  • ❌ "Thanks for being a customer!" (for any trigger) - too vague

  • ✅ "Welcome! You're all set to earn rewards!" (card installed) - specific

Test message effectiveness:

  • Monitor engagement rates by trigger type

  • Compare different message approaches

  • Refine based on customer response

Timing Testing

Different events need different timing:

  • Celebrations: Immediate (minutes)

  • Education: Short delay (hours)

  • Reminders: Medium delay (days)

  • Re-engagement: Long delay (weeks)

A/B test timing:

  • Try 1 hour vs. 24 hours

  • Compare engagement rates

  • Optimize based on data

Consider customer context:

  • Still on-site: Avoid interrupting

  • Just left: Wait a bit

  • Later that day: Good time for reflection

  • Days later: Strategic follow-up


Troubleshooting

"Triggered auto-push isn't sending"

Check these factors:

1. Automation saved:

  • Return to Custom Auto-Push

  • Verify configuration appears in list

  • Ensure Save button was clicked

2. Automation enabled:

  • Check toggle is ON (active)

  • Disabled automations don't execute

  • Enable and test again

3. Trigger event actually occurred:

  • Verify customer action happened

  • Example: "Card installed" requires actual card installation

  • Test with yourself or staff member

4. Timing hasn't elapsed:

  • If set to "24 hours after," wait 24 hours

  • Be patient—timer must complete

  • Check timing configuration is correct

5. Customer has installed card:

  • Push only works for installed cards

  • Verify customer card status

  • Check Latest Updates on customer card

6. Correct card selected:

  • Ensure automation applies to right card

  • Check card field in configuration

  • Customer must have that specific card

"Messages sending at wrong time"

Diagnose timing configuration:

Check count and unit:

  • Count: Is the number correct?

  • Unit: Minutes, hours, days—is selection correct?

  • Example: "2 days" not "2 hours" if that was intention

Time zone considerations:

  • System may use account time zone or UTC

  • Trigger timestamp determines delay start

  • Check account time zone settings

Trigger timestamp:

  • Delay counts from exact moment of trigger

  • If card installed at 3pm, "2 hours after" = 5pm

  • Verify this matches expectations

Solution:

  • Adjust count or unit as needed

  • Save changes

  • Test with new trigger event

"Too many notifications overwhelming customers"

Assess total notification volume:

Count all active automations:

  • Standard: Feedback, Next Visit, Birthday

  • Custom: All triggered auto-push configurations

  • Manual: Any scheduled campaigns

High-frequency customer example:

  • Visits 3x/week

  • Feedback after each visit (3/week)

  • Custom milestone every 5 visits (varies)

  • Next visit reminder if skip a week (1/week)

  • Birthday (1/year)

  • Total: Potentially 4-5 notifications per week

Solutions:

  • Disable some automations temporarily

  • Increase timing delays (spread notifications)

  • Consolidate messages where possible

  • Monitor customer opt-out rates

  • Consider customer feedback

"Want different timing for different customers"

Current limitation:

  • Triggered auto-push applies same timing to all customers on that card

  • Cannot segment timing within one automation

Workarounds:

Option 1: Multiple cards

  • Create separate cards for customer segments

  • Configure different auto-push for each card

  • VIP card: Faster timing, more messages

  • Standard card: Standard timing

Option 2: Manual campaigns

  • Disable automation for nuanced scenarios

  • Send manual push to segments

  • More work but more control

Option 3: Accept one-size-fits-all

  • Choose timing that works for average customer

  • Some customers may find it too fast/slow

  • Monitor overall effectiveness


Advanced Strategies

Multi-Touch Event Sequences

Create customer journeys with multiple triggers:

Onboarding sequence:

  1. Card installed + 10 min: "Welcome! Here's how it works..."

  2. Card installed + 24 hours: "How's it going? Any questions?"

  3. Card installed + 7 days (if 0 stamps): "We haven't seen you! Bonus points if you visit this week!"

Reward journey:

  1. Reward earned + 5 min: "Congratulations! Reward unlocked!"

  2. Reward earned + 24 hours: "Don't forget to redeem your reward!"

  3. Reward earned + 7 days (if not redeemed): "Last chance! Reward expires soon!"

Implementation:

  • Requires multiple triggered auto-push configurations

  • Each trigger point = separate automation

  • Coordinate timing to avoid overlap

  • Test entire sequence thoroughly

Conditional Messaging

Different messages for different trigger values:

Stamps earned trigger:

  • 1-4 stamps: "Great start! Keep earning!"

  • 5th stamp: "Halfway there! 5 more to go!"

  • 8-9 stamps: "So close! Almost to your reward!"

  • 10th stamp: "Reward unlocked! Congratulations!"

Implementation:

  • Requires separate auto-push for each condition

  • If system supports criteria fields, use them

  • Otherwise, requires different trigger types

Combining with Manual Campaigns

Hybrid approach:

Use triggered auto-push for:

  • Predictable, recurring scenarios

  • Individual customer journeys

  • Scalable automation

Use manual campaigns for:

  • Time-sensitive promotions

  • One-time announcements

  • Complex segmentation

  • Coordinated launches

Best of both worlds:

  • Automated foundations handle routine communication

  • Manual campaigns handle special situations

  • Together create comprehensive engagement strategy


FAQ

Q: How many triggered auto-push configurations can I create? A: Check your plan limits. Most plans support multiple custom auto-push configurations. Create as many as needed for your automation strategy, but avoid overwhelming customers with too many notifications.

Q: Can I apply one triggered auto-push to multiple cards? A: No. Each configuration applies to exactly one card. For multiple cards, create separate configurations—one per card.

Q: What happens if a customer triggers the same event multiple times? A: They receive the notification each time (after the configured delay). Example: "Card installed" triggers once per installation. "Stamp earned" triggers after every stamp.

Q: Can I test triggered auto-push without affecting customers? A: Yes. Create a test customer profile, issue them the card, and perform the trigger action (install card, earn stamp, etc.). You'll receive the notification based on your timing, allowing you to test without impacting real customers.

Q: Will triggered auto-push work on both iOS and Android? A: Yes, triggered push notifications work on both platforms. Ensure customers have notifications enabled on their devices and cards installed.

Q: Can I schedule triggered auto-push to only send during certain hours? A: Not directly within triggered auto-push. The timing is relative to the trigger event. If card installed at 11pm and timing is "2 hours after," message sends at 1am regardless of time-of-day preferences.

Q: What if I set timing too short (e.g., 1 minute after)? A: Notification will send very quickly after trigger. This may be appropriate for real-time confirmations but could interrupt customer if they're still on-site. Test to ensure timing feels right.

Q: Can triggered auto-push replace standard automations (Feedback, Next Visit, Birthday)? A: Technically yes, if you manually recreate those triggers. However, standard automations are pre-built and optimized. Use triggered auto-push for custom scenarios not covered by standard automations.

Q: How do I know if my triggered auto-push is working? A: Test it yourself with a test customer profile. Check Latest Updates on customer cards to see if notifications were processed. Monitor engagement and visit patterns for impact.

Q: Can I use merge fields or personalization in triggered auto-push messages? A: This depends on your system's capabilities. Check if fields like {first_name} are supported. Test thoroughly if using merge fields to ensure they populate correctly.


Related Articles

  • Push Notifications - How Automated Messages Work - Standard automation overview

  • Feedback Collection Automation - Automated feedback requests

  • Next Visit Reminder Automation - Automated re-engagement

  • Birthday Congratulations Automation - Automated birthday wishes

  • Sending Push Notifications to All Customers - Manual push campaigns

  • Troubleshooting Push Notification Delivery Issues - When notifications don't reach customers


Need help with Triggered Auto-Push? Contact support for assistance with configuration, trigger selection, or advanced automation strategy development.

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