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Pricing and Plans - Choosing the Right Perkstar Plan

Dan. A avatar
Written by Dan. A
Updated over 2 weeks ago

Overview

Perkstar offers three flexible pricing plans designed to grow alongside your business—from launching your first loyalty program to managing complex multi-location strategies with advanced integrations. Every plan includes a 14-day free trial, giving you time to build your program, train your team, and see results before committing to a paid subscription.

What you can do with Perkstar pricing plans:

  • Start with a 14-day free trial on any plan (no credit card required)

  • Choose from Starter, Growth, or Scale based on your business needs

  • Save up to 20% by selecting annual billing

  • Upgrade or downgrade as your business evolves

  • Access features that match your current growth stage

  • Test all premium features during your free trial period

How pricing works: Select the plan that matches your business size and feature needs. All plans include core loyalty program functionality—the differences are in location support, team access, and advanced features like automation and API integrations. Monthly and annual billing options are available for all plans.


Free Trial: Test Before You Commit

14-Day Free Trial on All Plans

Every Perkstar plan comes with a complete 14-day free trial—no credit card required to get started. This gives you two full weeks to design your loyalty program, configure your cards, test customer workflows, and train your team before making any financial commitment.

What you can do during your trial:

  • Access all features included in your chosen plan

  • Create and customize loyalty cards

  • Import customer data and test campaigns

  • Train staff members on the platform

  • Send test notifications and messages

  • Evaluate analytics and reporting tools

  • Make changes to your program design

  • Switch to a different plan if needed

After your 14-day trial ends: Choose a paid subscription plan to continue using Perkstar. Select monthly or annual billing based on your preference and budget. Your program configuration, customer data, and settings remain intact when you upgrade to a paid plan.

Pro tip: Start your trial with the plan that matches your long-term needs—even if that's the Scale plan. This lets you test advanced features like API integrations and team permissions during your free period, ensuring they work for your business before you pay.


Special Offer: Free Starter Plan for Small Businesses

For qualifying small businesses with fewer than 25 loyalty members, Perkstar offers a free Starter plan option. This allows micro-businesses and solo entrepreneurs to build customer loyalty without upfront costs while they grow.

Who qualifies:

  • Businesses with fewer than 25 active loyalty members

  • Single-location operations

  • Solo entrepreneurs or very small teams

  • Businesses new to loyalty programs

How to access the free Starter plan: This exclusive option is available by booking a demo with our team. During the consultation, we'll assess your business needs and set up the free Starter plan if it's the right fit for your situation.

What's included in the free Starter plan:

  • All standard Starter plan features

  • Single location support

  • One active loyalty card

  • Manual push notifications

  • Customer analytics and CRM tools

  • No time limit—remain on the free plan as long as you meet the criteria

Ready to see if you qualify? Book a demo through our website or contact our team directly to discuss the free Starter option.


Available Plans

Starter Plan: Launch Your First Loyalty Program

Perfect for: Single-location businesses testing their first loyalty program

Monthly Billing: £15/month Annual Billing: £12/month (billed £144 annually) — Save £36/year

14-day free trial included

What's Included

Core loyalty features:

  • 8 loyalty card types: Choose from stamp cards, reward cards, discount cards, cashback cards, gift cards, membership cards, multipass cards, and coupon cards

  • Unlimited loyalty members: No restrictions on customer enrollment after you upgrade from trial

  • 1 location supported: Ideal for single-location businesses

  • 1 active loyalty card: Run one loyalty program at a time

Customer management:

  • Manual push notifications: Send targeted messages and offers to your customers

  • Advanced customer analytics: Track customer behavior, program performance, and engagement metrics

  • Integrated CRM & review tools: Manage customer relationships and collect feedback

  • Import/export customer data: Easily migrate existing customer lists or back up your data

Who should choose Starter:

  • Independent cafes, salons, boutiques, or small retailers

  • Solo entrepreneurs launching their first loyalty initiative

  • Service businesses with one location

  • Businesses wanting to test loyalty programs with minimal investment

  • Owners who will personally manage the program without team access

Limitations to consider:

  • No team/staff user accounts (owner-only access)

  • Manual notification sending (no automation)

  • Single loyalty program at a time

  • No custom fields on loyalty cards

  • No referral program features


Growth Plan: Scale to Multiple Locations

Perfect for: Growing businesses with multiple locations or complex loyalty strategies

Monthly Billing: £30/month Annual Billing: £25/month (billed £300 annually) — Save £60/year

Most Popular Choice14-day free trial included

What's Included

Everything in Starter, plus:

Multi-location support:

  • Up to 3 locations: Perfect for small chains or franchises

  • 3 active loyalty cards: Run different programs for different customer segments or locations

  • Staff access for up to 10 users: Add manager accounts with customized permissions

Advanced marketing:

  • Automated push notifications: Schedule campaigns and automate customer communications

  • Custom fields on loyalty cards: Collect birthday, preferences, or other customer information

  • Referral program: Enable word-of-mouth growth with built-in referral tracking

  • Starter Pack: Marketing materials to launch your program professionally

Professional setup:

  • Done-for-you setup assistance: Professional guidance configuring your program, including card design and campaign setup

Who should choose Growth:

  • Businesses with 2-3 locations

  • Companies running multiple loyalty programs for different customer segments

  • Teams needing collaborative access (up to 10 staff members)

  • Businesses wanting marketing automation

  • Growing companies that need professional setup assistance

  • Organizations testing referral marketing strategies

Why Growth is most popular: This plan hits the sweet spot for businesses that have outgrown basic tools but don't yet need enterprise features. The automation and team access dramatically reduce management time while the multiple loyalty cards let you test different strategies.


Scale Plan: Enterprise Features and Integration

Perfect for: Multi-location businesses with advanced automation and integration needs

Monthly Billing: £60/month Annual Billing: £50/month (billed £600 annually) — Save £120/year

14-day free trial included

What's Included

Everything in Starter & Growth, plus:

Extensive scalability:

  • Up to 10 locations: Ideal for regional chains or franchise operations

  • 10 active loyalty cards: Run sophisticated multi-program strategies

  • Staff access for up to 25 users: Full team access with granular permission controls

Advanced automation & integration:

  • Custom automated push notifications: Advanced personalization and trigger-based automation

  • API & Webhooks: Integrate with POS systems, e-commerce platforms, and business software

  • Bespoke marketing displays: Custom-designed promotional materials for your brand

  • Custom Starter Pack: Tailored marketing package aligned with your branding

White-glove service:

  • Done-for-you setup: Comprehensive onboarding and configuration assistance

  • Dedicated support: Priority access to technical support

Who should choose Scale:

  • Multi-location businesses (4+ locations)

  • Franchises needing centralized management with location flexibility

  • Companies requiring POS or CRM integration via API

  • Large teams needing extensive user access (up to 25 staff)

  • Businesses with complex, data-driven loyalty strategies

  • Organizations wanting custom marketing materials and branding

  • Agencies managing loyalty programs for multiple clients

Why the API matters: The API and webhook functionality allows Perkstar to integrate seamlessly with your existing business systems. Automatically sync customer data with your POS, trigger loyalty rewards based on purchase behavior, or connect to your marketing automation platform—all without manual data entry.


Complete Feature Comparison

Feature

Starter

Growth

Scale

Monthly Price

£15/month

£30/month

£60/month

Annual Price

£12/month

£25/month

£50/month

Free Trial Period

14 days

14 days

14 days

Loyalty Card Types

8 types

8 types

8 types

Unlimited Members

Locations Supported

1

3

10

Active Loyalty Cards

1

3

10

Staff User Accounts

10 users

25 users

Push Notifications

Manual

Automated

Custom automated

Done-for-You Setup

✓ (white-glove)

Custom Card Fields

Referral Programme

Marketing Starter Pack

✓ (custom)

API & Webhooks

Bespoke Marketing

Advanced Analytics

Import/Export Data

CRM & Reviews


Annual Billing: Save Up to 20%

Save money by choosing annual billing instead of monthly payments. You'll pay once for the entire year and lock in your current pricing for 12 months.

Annual savings breakdown:

  • Starter: Save £36/year (20% savings)

    • Monthly: £15 × 12 = £180

    • Annual: £144 (billed once)

  • Growth: Save £60/year (17% savings)

    • Monthly: £30 × 12 = £360

    • Annual: £300 (billed once)

  • Scale: Save £120/year (17% savings)

    • Monthly: £60 × 12 = £720

    • Annual: £600 (billed once)

Additional benefits of annual billing:

  • One payment per year (less administrative overhead)

  • Lock in current pricing regardless of future rate changes

  • No monthly billing notifications or invoice management

  • Demonstrates commitment to your loyalty program

When annual billing makes sense:

  • You're confident in your plan choice after the trial

  • Your business has predictable long-term needs

  • You want to minimize administrative tasks

  • You prefer to budget annually rather than monthly


Choosing the Right Plan for Your Business

Decision Framework

Use this guide to identify which plan matches your current business needs:

Choose Starter if:

  • You operate a single location

  • You're new to loyalty programs and want to start simple

  • You'll personally manage the program without team access

  • You only need one loyalty program running at a time

  • You're comfortable manually sending notifications

  • Budget is a primary consideration

  • You want to test loyalty programs with minimal investment

Choose Growth if:

  • You have 2-3 locations or plan to expand soon

  • You want to run multiple loyalty programs simultaneously

  • You need team collaboration (up to 10 staff members)

  • You want automated marketing to save time

  • Referral programs are part of your growth strategy

  • You'd benefit from professional setup assistance

  • You want custom fields to collect additional customer data

Choose Scale if:

  • You operate 4 or more locations

  • You require extensive team access (up to 25 users)

  • You need API integration with POS, CRM, or other systems

  • You want advanced automation and personalization

  • You need custom marketing materials and branding

  • You run complex, multi-program loyalty strategies

  • You're an agency managing programs for multiple clients

By Business Size

Solo entrepreneurs & micro-businesses (1-25 customers): Free Starter plan (book a demo to qualify) or paid Starter plan

Small businesses (1-3 locations, small team): Growth plan for automation and team access

Medium businesses (4-10 locations, larger team): Scale plan for extensive features and integrations

Large businesses or agencies (10+ locations or multiple clients): Scale plan for API access, team features, and custom solutions

By Primary Need

Need: Basic loyalty program for single location → Plan: Starter

Need: Multiple locations or multiple programs → Plan: Growth

Need: Team collaboration with automation → Plan: Growth

Need: POS or system integration → Plan: Scale

Need: Advanced automation and personalization → Plan: Scale

Need: Custom branding and marketing materials → Plan: Scale


Billing, Payment, and Subscription Management

How Billing Works

Monthly billing:

  • Charged on the same day each month

  • Cancel anytime with no penalty

  • No long-term commitment required

  • Flexible as your business needs change

Annual billing:

  • Pay once for the entire year upfront

  • Save up to 20% compared to monthly billing

  • Lock in current pricing for 12 months

  • One invoice per year simplifies accounting

Billing Timeline

Days 1-14: Free trial period

  • Full access to all features in your chosen plan

  • No credit card required to start

  • No charges during the trial

Day 15 onward: Paid subscription begins

  • Choose your preferred billing frequency (monthly or annual)

  • Payment is required to continue using Perkstar after trial

  • Your program configuration and data remain intact

Accepted Payment Methods

Perkstar accepts the following payment methods:

  • Credit cards: Visa, Mastercard, American Express

  • Debit cards: All major debit cards

  • Secure processing: All payments processed through encrypted, PCI-compliant systems

  • Automatic billing: After initial payment, billing is automatic based on your schedule

VAT and taxes: Prices shown are exclusive of VAT. VAT will be added at checkout where applicable based on your location and local tax regulations.


Upgrading Your Plan

When to Consider Upgrading

You should upgrade when you:

  • Reach your current plan's location limit

  • Need more simultaneous loyalty cards

  • Want to add additional team members

  • Require automation features (moving from Starter to Growth)

  • Need API access for integrations (moving to Scale)

  • Want custom marketing materials and advanced features

How to Upgrade

  1. Navigate to your billing settings

    • Go to Settings → Billing in your dashboard

  2. Select your new plan

    • Choose Growth or Scale

    • Review the new features you'll gain access to

  3. Confirm the upgrade

    • Review the pricing difference

    • Confirm you want to proceed

  4. Payment processing

    • For monthly plans: Prorated charge for remainder of current month

    • For annual plans: Difference calculated for remaining year

  5. Immediate access

    • New features available immediately after payment

    • No downtime or service interruption

Prorated billing example: If you're on Starter (£15/month) and upgrade to Growth (£30/month) on day 15 of your monthly cycle, you'll be charged approximately £7.50 (half of the £15 difference) for the remainder of the month. The following month, you'll be charged the full £30.


Downgrading Your Plan

Important Considerations Before Downgrading

What happens when you downgrade:

  • Change takes effect at the end of your current billing period

  • You retain access to current features until the period ends

  • Some features will become unavailable in the new plan

  • You must be within new plan's limits (locations, cards, users)

Before downgrading, ensure:

  • You're using fewer locations than the new plan allows

  • You have fewer active loyalty cards than the new plan limit

  • Your staff user count is within the new plan's limit

  • You don't critically depend on features exclusive to your current plan

How to Downgrade

  1. Navigate to billing settings

    • Go to Settings → Billing

  2. Select your new plan

    • Choose Starter or Growth (depending on your current plan)

  3. Review what you'll lose

    • System will show features that will be removed

    • Confirm you understand these changes

  4. Adjust your configuration if needed

    • Deactivate excess locations or loyalty cards

    • Remove staff users beyond new plan's limit

    • Export any data you want to keep from lost features

  5. Confirm the downgrade

    • Changes take effect at the end of current billing period

    • You won't be charged again at the higher rate

Example timeline: If you downgrade from Scale to Growth on January 15th while on a monthly plan, you'll continue to have Scale features until February 15th. On February 15th, the downgrade takes effect and you're billed for Growth going forward.


Cancellation and Refunds

Cancelling Your Subscription

You can cancel your Perkstar subscription at any time with no penalties or cancellation fees.

Monthly plans:

  • Cancel anytime

  • No future charges after current month ends

  • Access remains until end of paid period

  • No refunds for partial months

Annual plans:

  • Cancel anytime

  • Access remains until end of paid year

  • No refunds on annual subscriptions

  • You keep access for the entire prepaid period

How to Cancel

  1. Navigate to Settings → Billing

  2. Select Cancel Subscription

  3. Confirm you want to cancel

  4. Provide optional feedback about your experience

  5. Your subscription remains active until the end of your billing period

What Happens to Your Data

Until billing period ends:

  • Full access to all features and data

  • Export any information you need

  • Download customer lists, analytics, and reports

After billing period ends:

  • Account is deactivated

  • Data is retained for 30 days in case you reactivate

  • After 30 days, data is permanently deleted

Best practice: Export all important data (customer lists, transaction history, analytics) before your subscription ends. Use the import/export tools in your dashboard to save this information.


Frequently Asked Questions

Trial and Getting Started

Can I try different plans during my free trial? Yes. All plans include a 14-day free trial, and you can switch between plans during your trial period. Start with any plan to test its features, then change plans if you need different capabilities.

Do I need a credit card to start my free trial? No. Perkstar doesn't require a credit card to begin your 14-day free trial. You'll only need to add payment information when you're ready to continue with a paid subscription after the trial ends.

What happens after my 14-day trial ends? You'll need to select a paid subscription plan to continue using Perkstar. Choose between monthly or annual billing based on your preference. If you don't upgrade, your account will be deactivated and you'll lose access to your program.

Can I extend my free trial? The 14-day trial period is standard for all accounts. If you need additional time to evaluate, contact our support team to discuss your specific situation.

Free Plan and Pricing

Is there a free plan option? Yes. We offer a free Starter plan for small businesses with fewer than 25 loyalty members. This is exclusively available by booking a demo with our team, who will assess whether it's the right fit for your business.

How do I qualify for the free Starter plan? You must have fewer than 25 active loyalty members and operate a single location. Book a demo through our website, and our team will evaluate your business needs during the consultation.

Do prices include VAT? No. Prices shown are exclusive of VAT. VAT will be added at checkout where applicable based on your location and local tax regulations.

Will my price ever increase? If you choose annual billing, your rate is locked for the entire year. For monthly billing, we may adjust pricing for new billing cycles, though we provide advance notice of any changes. Existing customers on annual plans won't see price changes until renewal.

Billing and Payment

Can I switch between monthly and annual billing? Yes. You can change billing frequencies at any time. Switching from monthly to annual requires upfront payment for the full year but provides immediate savings. Switching from annual to monthly takes effect when your annual period ends.

What payment methods do you accept? We accept major credit cards (Visa, Mastercard, American Express) and debit cards. All payments are processed securely through PCI-compliant payment processors.

When am I charged for my subscription? Your first charge occurs when your 14-day free trial ends and you select a paid plan. Subsequent charges occur based on your billing frequency: same day each month for monthly plans, or annually on your subscription anniversary for annual plans.

Can I get an invoice for accounting purposes? Yes. Invoices are automatically generated and emailed after each payment. You can also access past invoices in Settings → Billing → Invoice History.

Plan Changes and Features

Can I upgrade or downgrade at any time? Yes. Upgrades take effect immediately with prorated billing. Downgrades take effect at the end of your current billing period, giving you time to adjust your configuration.

What happens if I downgrade and have more locations/cards/users than the new plan allows? You'll need to deactivate excess locations, loyalty cards, or remove staff users before the downgrade takes effect. The system will notify you of specific items that need adjustment.

Can I add more staff users than my plan allows? Starter doesn't include staff access. Growth allows up to 10 users, and Scale allows up to 25. If you need more users, you'll need to upgrade to the next plan tier.

What's included in "done-for-you setup"? Professional assistance configuring your loyalty program, including card design, program rules, notification setup, and initial campaign configuration. Available in Growth and Scale plans. Scale plan includes white-glove onboarding with more comprehensive support.

What are API & Webhooks used for? APIs and webhooks (available in Scale plan only) allow you to integrate Perkstar with your POS system, e-commerce platform, CRM, or other business software. This enables automatic data synchronization and advanced automation workflows.

Cancellation and Data

Can I cancel my plan anytime? Yes. Cancel anytime with no penalties. Monthly plans stop billing after the current month ends. Annual plans provide access until the end of your prepaid year.

Do I get a refund if I cancel? Monthly plans: No refund for the current month, but no future charges. Annual plans: No refunds, but you keep access until your paid year ends.

What happens to my data if I cancel? Your data remains accessible until the end of your billing period. After that, your account is deactivated and data is retained for 30 days. After 30 days, all data is permanently deleted. Export important information before your subscription ends.

Can I reactivate my account after cancelling? Yes, within 30 days of cancellation. After 30 days, your data is permanently deleted and you'll need to start fresh with a new account.

Strategic Questions

How do I know which plan is right for me? Start with the plan that matches your current business size and needs. Since all plans include a 14-day free trial, you can test the features before committing. Use our decision framework above, or book a demo for personalized recommendations.

Can I try a higher plan before committing? Absolutely. All plans (including Growth and Scale) include a 14-day free trial. Start with any plan to test all its features—even Scale—before making a financial commitment.

What if my business grows and I need more features? Upgrade anytime. The platform is designed to grow with you. Most businesses start with Starter or Growth and upgrade to Scale when they need API integration or extensive team access.

Can agencies manage multiple clients on one account? The Scale plan is best for agencies due to API access and extensive user permissions. However, you may want to create separate accounts for each client for better organization, data separation, and individual billing.

Can I upgrade just for one month to test features? Yes. Upgrade to test features for a billing cycle, then downgrade later if needed. The downgrade takes effect at the end of the billing period, so you have the full cycle to evaluate.

What happens if I reach my plan's location or card limit? You'll need to either upgrade to a higher plan, or deactivate some locations/cards to stay within your current plan's limits. The system will notify you when you're approaching your limits.


Getting Help and Support

Need Assistance Choosing a Plan?

Book a demo: Schedule a consultation with our team to discuss your business needs and get personalized plan recommendations. This is also how you access the free Starter plan if you qualify.

Contact support: Reach out to our support team with questions about plan features, billing, or technical requirements. We're here to help you make the best decision for your business.

Try before you buy: Remember, every plan includes a 14-day free trial with full access to all features. You can test any plan risk-free before committing to a paid subscription.

Technical Support

All paid plans include access to our support team for technical assistance, configuration help, and troubleshooting. Scale plan customers receive priority support with faster response times.


Ready to get started? Choose the plan that matches your business needs and start your 14-day free trial today. No credit card required—just sign up, configure your program, and see how Perkstar can transform your customer loyalty strategy.

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