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How can I track my leads in Google Analytics?
How can I track my leads in Google Analytics?

With Perspective funnels and Google Analytics, you can get even more insights into your funnels' and campaigns' performance.

Luise avatar
Written by Luise
Updated over a week ago

What exactly is Google Analytics?

Google Analytics is the free analytics and data analysis platform that Google offers. It is one of the most widely used tools among marketers and entrepreneurs nowadays.

What are your benefits of using Google Analytics in combination with Perspective funnels?

Using Google Analytics allows you to measure performance across different funnels.

Moreover, Google Analytics allows you to break down the performance of your funnels by different traffic channels. You can find out more about this in the official Google Analytics Academy.

How to track Perspective funnels leads in Google Analytics

Here's how you can find your GA Measurement ID (also known as Tag ID) and connect Google Analytics 4 to your funnel:

Find the official guide from Google on how to find your ID here. Click here and log in to your Google Analytics account. Select your property, then click on "Admin" at the bottom left. Now click on "Data Streams" and copy the "Measurement ID."

Important for a seamless integration 💡

Google Analytics 4 properties have a Google Tag ID/Measurement ID that always starts with "G-". Please pay attention to this ID format when you want to connect your funnel with GA4.

Find more information on the following topics in our Help Center:

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