What is Google Tag Manager?
Google Tag Manager is a tag management tool that allows you to connect various tracking pixels, HTML snippets, and other analytics components through a single platform.
What benefits do you get using Google Tag Manager?
With Google Tag Manager, you have the ability to insert multiple tracking snippets into your funnels. For example, you can easily integrate a LinkedIn tracking pixel, TikTok pixel, Google Analytics, Facebook Pixel, Outbrain, Taboola, and many more with just a few clicks.
This process enables you to expand the already integrated features almost "infinitely."
How do I connect my funnel with Google Tag Manager?
Note 💡 Make sure to only use snippets you actually need, as each additional script slows down your funnel and therefore negatively impacts your conversion rate. |
1. Signing up for Google Tag Manager
Open your Google Tag Manager. If you don't have a Tag Manager account yet, you can create one for free in just a few minutes.
2. Connecting Tag Manager with your Funnel
Select or create a "Container" that you want to link with your Perspective funnel.
In your Google Tag Manager "Container," you will now find your Container ID. Copy and save this.
In the next step, open the Perspective funnel you would like to connect, and navigate to "Integrate."
Scroll down until you find the Google Tag Manager and then click on "Connect."
Now you can paste your GTM ID into the field and click on "Save."
3. Creating and Setting Up a Tag
Click on "Tags" in Google Tag Manager and create a new tag.
In the options that appear, click on "Tag Configuration" first, then scroll down the navigation bar until you get to "Custom HTML."
In this section, you can now place any tracking code you want.
Once you have added your desired script, you can select "All Pages" or "Alle Seiten" as the respective trigger event in the "Triggers" settings.
Save your new tag and publish the changes in your Google Tag Manager.
Your new tracking code will be activated on your Perspective funnel after just a few minutes.
Tip 💡 If you want to learn more about Google Tag Manager and what you can do with it, check out the official academy. |
4. Why does Google Tag Manager not work even though I entered my ID?
Please check if you have copied your full ID.
Please also check if you have entered a space before the ID. If so, make sure to remove it so that the integration works properly.
Please check if you are using a GA-4 or a GTM number. If you have a GA-4 number, you can still create a GTM number with Google to use it, as described above.
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