💡 Note: This tutorial assumes that you have already connected your funnel to your Facebook Pixel and have active visitors on your funnel so that you can generate leads.
These are Answer Events in Perspective:
Each time an answer box in your funnel is clicked, Perspective automatically sends an event to your connected integrations (e.g., Facebook).
This event is called an Answer Event. The information sent to Facebook includes the question from your funnel and the specific answer your visitor clicked on.
How to Create a Custom Audience Based on Answer Events
Before creating a Custom Audience, it's important that you already have leads in your funnel. This is the only way the events will be sent to your Facebook account.
Go to your Meta account, click on the menu, and then select “Audiences”.
Click on "Create Audience". Then select "Custom Audience".
Select “Website” and go to the next page.
Select the correct Pixel and click on “All Website Visitors”. Then, choose the appropriate Answer ID, labeled “Answer Clicked: answer_click_...”.
Click on “Include More People”.
Select additional Answer IDs. Repeat this step until you’ve selected all the desired IDs.
Before clicking “Create Audience” at the bottom, give your audience a clear and descriptive name that reflects its content. If you skip this step, it will be hard to find it later. Optional: You can also add a description for extra clarity and reference.
That’s it! You’ve now created a Custom Audience based on an answer from your funnel. You can now use this audience, for example, for retargeting purposes.
How to Select Your Custom Audience in Your Ad Campaign:
Go to your Ads Manager. Navigate to the Ad Set level, then scroll down to the Audience section. Click on “Browse Existing Audiences”, then select your Custom Audiences.
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