To quickly find the right case study, search for your industry here:
Food & Beverage Industry
ALPHA FOODS (Nutritional supplements)
Visitor’s starting point: What product is the right one for me?
Funnel objective: To support visitors in their individual product choice.
Target group: B2C
Funnel: Product Finder
Recruiting
FRESHTALENTS (Recruiting company for care services)
Starting point of the visitor: I am looking for a new job in the care industry
Target group: B2C
Funnel objective: Recruiting qualified employees
Funnel: Applicants
CANDIDATE FLOW (Recruiting Agency)
Starting point of the visitor: I am looking for a new job in the window construction industry.
Target group: B2C
Funnel goal: Attract qualified employees for window manufacturers
Funnel: Applicants
SOCIAL NATIVES (Recruiting Agency)
Starting point of the visitor: I am looking for a new job
Target group: B2C
Funnel objective: Find capable trainees and skilled workers for mid-sized enterprises
Funnel: Applicants
EDELER KOVA (Recruiter: social media marketing and automation experts)
Starting point of the visitor: Is this the right job for me?
Target group: B2B
Funnel objective: Attract qualified employees.
Funnel: Applicant Funnel
Fitness
CANDIDATE FLOW (Recruiting Agency)
Starting point of the visitor: I am looking for a new job in the fitness industry
Target group: B2C
Funnel objective: Attract qualified employees for fitness gyms.
Funnel: Applicants
Agency
PRANADIGMA (Advertising agency)
Starting point of the visitor: How does working with Perspective.co generate value for our agency?
Target group: B2C & B2B
Funnel objective: diverse
Funnel: different
ADSNOW (Performance Marketing)
Starting point of the visitor: How does working with Perspective.co generate value for our agency?
Target group: B2C & B2B
Funnel objective: diverse
Funnel: different
TAKEOVER MARKETING (Performance marketing for recruitment agencies)
Starting point of the visitor: I am looking for a new job
Target group: B2C
Funnel objective: Find qualified candidates through smart, simple and quick application processes
Funnel: Applicants
JOEY NEURURER (Marketing- und Branding)
Starting point of the visitor: How does working with Perspective.co generate value for our company?
Target group: B2C & B2B
Funnel objective: diverse
Funnel: different
ADFLOW MARKETING (Performance marketing agency)
Starting point of the visitor: I would like to have a strategy meeting
Target group: B2C
Funnel objective: Generate new leads to acquire more customers
Funnel: Offer
SOLUTO MEDIA GmbH (Advertising agency)
Starting point of the visitor: I like to find the right product for me
Target group: B2B and B2C
Funnel objective: to acquire new customers
Funnel: various different ones
Agriculture
DIRK STEINHOFF (Agricultural entrepreneur)
Starting point of the visitor: How does working with Perspective.co generate value for our company?
Target group: B2B and B2C
Funnel objective: diverse
Funnel: various different ones
Finances
DRS - DECENTRALIZED PENSION PROTECTION (Stephan Oswald)
Starting point of the visitor: How does working with Perspective.co generate value for our company?
Target group: B2B and B2C
Funnel objective: diverse
Funnel: various different ones
Smart Home
SMARTHOME DESIGNER
Starting point of the visitor: Which Smarthome solution suits me best?
Target group: B2B
Funnel objective: Find the right Smarthome solution for each customer.
Funnel: Application
Kitchen studio
DEFACTO (New customer acquisition for high-end kitchen studios)
Starting point of the visitor: Which kitchen is the most suitable for me and which options are available to choose from?
Target group: B2C
Funnel objective: Acquiring new customers who also value the product
Funnel: Offer and appointment
Health and medicine
CEZANNE DENTAL (Training dentists to become implantologists)
Starting point of the visitor: I would like to receive training to become an implantologist
Target group: B2C
Funnel objective: Acquisition of new customers
Funnel: Application
Dietz Hearing Center (Hearing aid audiologist)
Starting point of the visitor: I need help and advice on my tinnitus condition
Target group: B2C
Funnel objective: Make appointments for product consultations
Funnel: Offer
Beauty
BEAUTY BUSINESS ACADEMY (Beauty Experts)
Starting point of the visitor: I’d like to receive training helping me to start my beauty business
Target group: B2B
Funnel objective: better define target audience, acquire new customers
Funnel: Inquiry
HAUTNAH KOSMETIK (cosmetic studio)
Starting point of the visitor: I would like a consultation for a facial treatment
Target group: B2C
Funnel objective: new customer acquisition
Funnel: Appointment, Freebie, etc
Jewelry and fashion
WELLBY (Bracelets with meaning)
Starting point of the visitor: How can I generate additional income with selling bracelets?
Target group: B2B
Funnel objective: partner acquisition
Funnel: various
Pet supplies
ZOOBEDARF24.DE (Wholesale company for pet supplies)
Starting point of the visitor: I want a voucher from zoobedarf24.de
Target group: B2B
Funnel objective: Acquire new customers through a voucher, create a better defined target group
Funnel: Discount funnel
Automotive and Transportation
LDB GROUP (Custom Experience Management in the automotive industry)
Starting point of the visitor: Receive 100 days of free access to the Call Manager
Target group: B2B
Funnel objective: Marketing of the Call Manager
Funnel: Offer