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How do I create a strong and convincing value proposition?
How do I create a strong and convincing value proposition?

Learn about how to make your funnel successful and generate high-quality leads by creating an attractive value proposition for your funnel.

Luise avatar
Written by Luise
Updated over 2 years ago

How do I make sure that my value proposition is appealing enough?

The most important step in creating a convincing value proposition is to think about your prospects' wants, needs and problems.

To do that, clearly visualize your target audience and put yourself in their shoes when answering the following questions:

  • What added value do you offer your visitors?

  • What problems are you solving for them?

  • How strong is your value proposition compared to the value propositions of your competitors? Why should your target audience choose you and not another provider?

These questions should build the foundation of all your funnels. It is important to be as honest as possible here.

Next to that, you should ensure that your value proposition always sounds the same or at least very similar throughout your funnel.

Stay true to your core concept and repeat your value proposition once at the end of your funnel. Those visitors who are able to spot your value proposition after one read through, will become your leads.

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