Who this is for
Owners
Managers
Coaches responsible for member experience
Why this matters
Most churn happens early — quietly.
The first 90 days determine:
Retention
Referrals
Long-term value
How to do this in Pipeline
Step 1: Track All New Members
Use the New Members view to:
Monitor attendance
Spot disengagement early
Step 2: Schedule Proactive Check-Ins
Not automated blasts — real outreach.
Tasks help ensure:
Someone owns the check-in
It actually happens
Step 3: Log Interactions
So patterns don’t live in someone’s head.
What “good” looks like
New members feel seen
Issues addressed early
Fewer surprise cancellations
Common mistakes to avoid
Waiting for members to complain
Assuming attendance = engagement
No ownership for check-ins