Objective of this article:
Understand the Importance of Acquisition within the ACE Model
Decoding Dashboard Statistics
Acquisition: the first pillar of the ACE model
Within the ACE model, acquisition aims to extend the reach of online visibility and is the essential starting point for nurturing long-lasting, effective relationships with target audiences.
Let's explore this tab together:
Go to Acquisition, then to Dashboard
1. The "All" page
This page gives you an overview of statistics concerning your leads' activity on your website, enabling you to evaluate them.
Customer or lead interactions "General stats":
Sessions: number of visits, measured over 30-minute periods.
Conversion rate: ratio of completed forms to visits (optimal above 1%).
Submitted Forms: Indicates visitor engagement via forms.
New leads: number of leads generated by content.
Performance trend:
Access key reports such as sessions, downloads and leads.
Customize your view by clicking on the colored bubbles.
website's performance by digital channel
This dashboard serves as a secret menu for marketers, displaying all possible channels.
Get an overview of the marketing mystery with metrics related to each channel.
👉 Go here to find out more.
Top 3 resources
Find out about the performance (sessions) of the top three resources: contact form, downloadable content and link.
Use the switch to easily switch between the phases of the ACE model
2. The "Acquisition" page: SEO Report
It groups together a number of data items, including: SEO - Keyword performance, Your keywords positioned on Google, Conversion tunnel between Google and your site, and Top 3 resources of all types.
SEO - Performance of your keywords:
Position: when we talk about the position of a keyword, we're referring to its place in the list of Google results.
The number of impressions represents the number of times you've been displayed in Google for a keyword.
Clicks: This is the number of clicks on your website appearing in the Google results following a search for the keyword.
Keywords positioned in Google:
Knowing the position of your keywords on Google allows you to evaluate your online visibility, adjust your content strategy and stay competitive. It impacts organic traffic, offers insights into the competition and guides optimization for better performance in google search results.
This report is presented below in Plezi:
Conversion between Google and your site:
This tunnel refers to the journey users follow from the Google search results to their interaction on your site. Metrics grouped in this tunnel includes: impressions, clicks and leads.
This enables you to evaluate the effectiveness of your online presence and optimize the conversion process.
Top 3 resources
As in the All tab, this gives you visibility of your top 3 resources.
3. The "Conversion" page: Conversion performance
The aim of this phase is to convert an anonymous visitor into an identified one by persuading them to share their details on your site through the submission of forms within your resources. The aim is to arouse the visitor's interest.
🏅The indicators to be taken into account here concern the submission of forms.
4. The "Engagement" page: Email campaign performance
In this section, you can track the performance of the content associated with your email campaign.
🏅Indicators to be taken into account here are the forms submitted by returning leads.
Good to know
Send your prospects regular e-mail updates to keep them coming back to your website. Find all our tips here.
Promote your content or talk about your latest news to attract prospects to your website. Find all our tips here.
Marketing tips
If your sessions are declining :
Create content based on the Google Search Console report to find out which topics to create to gain visibility. 👉 Read more
If your conversion rate is falling:
Take your 10 most-viewed pages (and/or your pages in the purchase phase) and place a contact form or one allowing you to download one of your resources!
If the number of forms submitted is falling:
Keep your visitors coming back by promoting your resources with e-mailing campaigns 👉 Find out more
If the number of new leads is falling:
Don't put all your eggs in one basket! Multiply your channels to gain visibility and reach new people. 👉 Find out more
Is your referral traffic declining?
Look in the keyword report to see if it's a drop in searches or position: if your position is dropping, it may be time to update your article.