Objective of this article:
Understand and interpret statistics relating to your content, including contact forms, premium content and links :
Explore key indicators such as: sessions, conversion rate, forms submitted and new leads.
Identify the channels where your links benefit from increased visibility: Direct traffic, referring sites, social networks, etc.
🥇Customer or Lead Interactions with Your Resources
Visit your premium content or form,
then locate the "General" tab.
Only the session block will be visible for "link-type" content. 🤡
This section provides an overview of your visitors' activity on your site. It includes:
Sessions: A session begins when a visitor arrives on your site and ends after 30 minutes of inactivity.
Conversion Rate: This is the ratio of the number of forms filled out to the total number of visits. A rate higher than 1% is generally considered optimal.
Submitted Forms: This figure indicates how many times visitors have filled out a form on your website, representing a crucial action in the conversion process.
New Leads: represents the number of new leads generated by this content.
🥈Performance Evolution
Find key reports such as sessions, conversions, and new leads in this dashboard.
Only the session block will be visible for "Link" type content 🤡.
You can filter according to your preferences by clicking on one or the colored bubbles.
🥉Performance of this Resource by Digital Channel:
This dashboard is a bit like marketers' secret menu. It includes all possible channels. And if your metrics are playing hide and seek, no stress! It's like an overview of the marketing mystery.
SEO:
Is your SEO traffic falling? Look in the keyword report if it is a search or position drop: if your position drops, it may be time to update your article.
Direct traffic:
Direct traffic refers to visits to your website by directly typing its URL in the browser. It is an indicator of the loyalty of your visitors and a gain of brand awareness. To increase direct traffic, activate other levers (emails, social networks...)
Referring Sites:
Here, we talk about external referencing: media articles that talk about you, comparatives, guestblogs, etc.
Emails:
Regularly send your news to your prospects by email to make them come back to your site.
Social networks:
Promote your content or talk about your news to attract your prospects to your site. Discover all our tips here.
🎖️SEO - Performance of your keywords
Applies only to "Link" type resources 🤡.
Position: When we talk about the position of a keyword, we are referring to its place in the list of Google search results.
For example, if you're an optician and "glasses" appears in position 2 in your Plezi, it means that your site is in the second position on the first page of Google results when someone searches for "glasses."
Impression: It represents the number of times your site has been viewed by a visitor in Google results. The closer (or equal, we hope for you) to position 1, the more likely you are to generate an impression (which is less likely when you appear on page 4, in the 46th position, for example).
Clicks: It is the number of clicks on your website appearing in Google results following a keyword search for "glasses."
Tracking these metrics is crucial to assess the growth of your contact base.