Objective of this article:
Understand the actions that can be performed in the editor
Decode editor terms and parameters
Once in your editor, find:
Panel tabs
This section controls the appearance of the top tabs.
Content
This section will help you customize the thumbnails used for content elements and line layouts:
1. Add a title
In your editor, locate Content and click on Title
Drag and drop the Title block into the location of your choice and let your creative juices flow with a better title for your content.
2. Add a Paragraph
Drag and drop the Paragraph block into your preferred section.
In your paragraph, you'll see the editing bar where you can:
Add a hypertext link,
Add a field, for example: first or last name...
Change text size and font
3. Image block
One of the most effective ways to improve subscriber engagement is to add attractive images to your emails and landing pages.
▶️ Click here to find out more
4. Add a CTA to your content
Be more strategic and place your call-to-action buttons in different places.
Click here to add an anchor to your content
5. Add icons from your Social Networks:
This will allow your contacts to further explore your presence by clicking on links in your email campaign or landing page, building trust and fostering cross-platform connectivity
▶️ Click here to find out more
Block
Drag and drop blocks to more strategic locations
In the drop-down list, you'll find the default blocks and those you've saved beforehand.
Customize the Block area:
Use this section to configure the basic properties of your color scheme.
By clicking on the block, you'll find:
Line Properties top bar:
This is the title bar that appears in the right-hand side panel when you select a block during the editing stage. It displays important information and actions that can be performed on this element.
You're the artist! Customize:
The background color of the line or block. In our case, we use #d80f6b.
Content background color
Add a background image or not by activating the
You can add other effects to the image
Customize the image display area: Content area or Line
And add the image to the background
Settings
Allows you to manage the appearance of your block: background color, default text font, etc.
General Options
The basic settings for your theme. They allow you to control the font used and the general color palette.
You can therefore customize :
content zone width
Content area alignment (left or centered)
Color of background and content area
Default font (in our case, Arial)
Link color.
Marketing Tips
To create an attractive BtoB CTA design, here are our best practices:
Choose the right colors: This color must be in keeping with your graphic charter.
Combine visibility and accessibility: On a website page (blog post, home page, landing page, etc.), the CTA must be easy to locate. For example, place your CTAs at the top right of a page (so that the user doesn't have to scroll), at the end of the page (to continue the relationship after discovering a piece of content) or in the middle of the page (to split the difference). Visit this article to find out more