1. What is the AI Email Agent?
The AI Email Agent is a lifecycle campaign automation tool powered by Bespoke and integrated with Polar. It personalizes the delivery of your existing Klaviyo email campaigns to increase revenue per subscriber by dynamically choosing which campaign to send, when to send it, and to whom—based on first-party behavioral data from the Polar Pixel.
2. What’s the value proposition?
+10% expected lift in Klaviyo campaign revenue
Fully leverages your brand’s own creative—no AI-generated emails
Maintains your brand identity and control
Reduces pressure on email teams to constantly build/send newsletters
Increases reuse of evergreen and high-performing content
Adds always-on experimentation and testing (subject lines, send time, cadence)
3. How does it work technically?
You continue to create emails in Klaviyo and leave them in Draft
Each campaign is turned into a flow via a custom Bespoke trigger
The AI determines who receives what, when, and with what subject line
It pulls data from Klaviyo and Polar (behavior, purchase history, inventory, etc.)
AI matches creatives to individual profiles based on engagement, product views, and LTV
4. How is performance measured?
A/B test via Control vs. Optimized groups
Bespoke uses reinforcement learning with a 10% random exploration bucket to continue learning
Metrics tracked:
Revenue per email sent
Revenue per subscriber
LTV impact
Unsubscribes (to safeguard long-term value)
5. What’s the workflow for my team?
Continue to build emails in Klaviyo as templates or campaigns
No need to schedule sends—the AI takes over delivery logic
Weekly: add 3–4 new creatives to the system
Monthly/quarterly: prune outdated content (e.g., expired sales or out-of-stock products)
6. How is inventory handled?
Polar feeds inventory data from Shopify into the AI
Bespoke disables creatives referencing out-of-stock products
You can tag creative types (e.g., new collection, evergreen, influencer, sale)
7. Can I still run manual campaigns?
Yes. AI campaigns run in parallel. You can still manually send high-priority or urgent newsletters (e.g., sale announcements) and exclude AI sends for that day.
8. What’s the ideal segmentation setup?
AI operates on all mailable profiles
No manual segmentation needed: the model personalizes on a 1:1 profile level
Advanced use cases: exclude trade/partner lists, manage engagement suppression
9. What kind of testing options exist?
Full AI rollout
50/50 split: half AI, half manual
Simulated control (e.g., static send policy like “Mon-Wed-Fri at 8am”)
10. How is creative uploaded?
Bespoke can automatically convert templates into flows
You can batch import historical campaigns to build the creative catalog
A tagging interface helps you manage seasonal and evergreen creative
11. What kind of support is included?
Onboarding is white-glove: kickoff call, Slack support, help importing emails
Weekly reviews with the Bespoke team (Khaled or team) during the first 90 days
Live access to performance dashboards in both Polar and Bespoke
12. What is the pricing model?
$1,000/month flat for the first 3 months (trial & AI training phase)
Full money-back guarantee in the first month
After trial: pricing depends on list size and email volume, typically $2K–$4K/month
13. What results have other brands seen?
Doen: +10% increase in Klaviyo campaign revenue, projected +$1.8M in 2025
Albion Fit: reduced campaign stress and improved evergreen content reuse
Organic Olivia: expected 10% lift, plus major team workflow efficiencies
14. Does this work with SMS or Meta audiences?
Not yet. The AI Agent is currently email-only but is designed to expand into CRM orchestration, including SMS, Meta audiences, and push notifications in the future.
15. Who owns the data and how secure is this?
All email content and logic stays within your Klaviyo account
Polar securely pipes first-party data to Klaviyo for AI training
Bespoke only reads what it needs and complies with strict security protocols
You maintain 100% control and can stop the AI agent anytime