Why Persona?
To grow your eCommerce brand, you need more than just sales numbers—you need to know who your best customers are, how they shop, and what keeps them coming back. Persona does the work for you, using AI-powered segmentation and data enrichment to help you:
Identify your most valuable customer segments
Understand the "why" behind purchases
Create hyper-personalized marketing campaigns
Track how customer segments evolve over time
Where is the Data Coming From?
Polar Analytics partners with leading data enrichment and identity resolution providers to deliver comprehensive customer insights:
Access to 1,500+ enriched attributes across more than 60 countries
Coverage of 95% of U.S. consumers
Demographic and lifestyle traits from thousands of data points
Integration with your existing Shopify data
This multi-source approach ensures you receive accurate, comprehensive customer profiles that go far beyond basic transaction data.
What Do You Get with Persona?
1. AI-Powered Customer Segmentation
Persona automatically groups your customers into meaningful segments based on shared behaviors and characteristics. These AI-driven insights allow you to:
Identify which customer segments drive the most value
Understand common traits among your best customers
Focus your marketing budget on high CLV personas
Make data-driven decisions instead of relying on assumptions
2. Customer Evolution Tracking
Monitor how your customer segments change over time, providing valuable insights into:
How customer behavior shifts during product launches
The impact of promotions on different segments
Revenue contribution by persona
Long-term trends in your customer base
3. Product Purchase Journey Analysis
Understand the complete customer buying journey with a detailed analysis of:
Drop-off points in the customer lifecycle
Average time between purchases
Next-purchase predictions by segment
Opportunities for cross-selling and upselling
4. Plug Directly into Your Marketing
Activate your customer insights where they matter most:
📩 Klaviyo – Build high-converting email campaigns
📣 Meta & Google Ads – Create hyper-targeted ad audiences
🛍️ Shopify – Optimize product recommendations based on behavior
How to Get Started?
Implementing Persona with your Shopify store is straightforward:
Connect Your Store: Integrate your Shopify store with Polar Analytics
Opt-in for Persona: Data enrichment only occurs with your explicit consent. We respect your data privacy and only partner with our data providers upon your approval.
AI Segmentation: We handle the entire process—from data enrichment pipelines to AI-powered persona creation and clustering. Polar's algorithms identify meaningful customer personas
Activate Insights: Export segments to your marketing platforms or use the built-in dashboards
Track Results: Monitor performance metrics by persona to optimize your strategy
Frequently Asked Questions
Is my data automatically enriched?
No, data enrichment only occurs with your explicit consent. We respect your data privacy and only partner with our data providers upon your approval.
Is there any implementation needed?
None, as long as your store is already connected to Polar Analytics. We handle the entire process, from data enrichment pipelines to AI-powered persona creation and clustering.
Is Persona free?
Persona is available as a paid add-on as we need to cover the costs of our data partnerships. Pricing is based on your number of active customers enriched. Book a demo to receive a custom quote tailored to your business.
Can I use the enriched data for marketing?
Absolutely. We make it easy to activate your enriched data by sending it directly to Klaviyo or creating targeted audiences on ad platforms to power your marketing campaigns.
Is my customer data secure?
Yes, Polar Analytics maintains strict data security protocols and complies with relevant privacy regulations. Our trust center is available here.
How accurate is the enriched data?
Our partnerships with leading data providers ensure high accuracy rates and 1,600+ lifestyle traits enriched with Personas, covering 95% of U.S. consumers.
How often is the data updated?
Persona continuously updates your customer profiles as new purchase data becomes available, ensuring you always have the latest insights.
What does “95% U.S. consumer coverage” mean?
Persona enhances your customer data by matching emails from your Shopify store with a vast third-party database. This allows us to retrieve valuable lifestyle and demographic insights—such as location, interests, and purchasing behaviors. A 95% coverage rate means that our data partners can successfully enrich customer profiles for 95% of U.S. consumers, giving you a more complete picture of your audience.
Does Persona work outside the U.S.?
At this stage, our data brokers have data only on U.S. consumers.