Overview
Switching attribution platforms can feel complex—especially when you want to preserve historical performance data and maintain reporting continuity. Migrating to the Polar Pixel is designed to be straightforward, allowing you to retain past insights while benefiting from Polar’s advanced attribution capabilities.
In this article, we’ll walk through:
How to export your historical data from your previous attribution provider
How Polar ingests and integrates that data
How to unify historical and new attribution data for seamless reporting
Section 1: Exporting Your Historical Data
The first step in migrating to Polar is retrieving your existing data from your current attribution tool (such as Rockerbox, Elevar, or similar platforms).
What to export:
A full historical dataset from your previous provider
Ideally in CSV format (or another structured file format)
Event-level data is preferred for maximum flexibility
Transaction-level data is acceptable if event-level is unavailable
Best practices:
Export as much historical data as possible to maintain long-term performance visibility
Ensure your dataset includes key fields like timestamps, channels, campaigns, and revenue (if applicable)
Double-check formatting consistency before sharing
Having a clean and comprehensive export ensures a smoother transition and better downstream reporting in Polar.
Section 2: Uploading Data into Polar
Once your historical data is ready, the next step is to get it into Polar.
How to proceed:
Reach out to Polar Support or your Customer Success Manager (CSM)
Share your exported dataset with the team
Polar will upload the data as a new data source within your environment
What happens next:
Your historical data is securely ingested
It becomes accessible alongside your live Polar Pixel data
No manual stitching or engineering work is required on your end
This hands-off process ensures your migration is efficient and minimizes operational overhead.
Section 3: Combining Historical and Live Attribution Data
After your historical data is uploaded, Polar enables you to unify it with your current attribution data.
How it works:
Polar uses custom metrics to merge historical and real-time data
This creates a continuous view of performance, even across platform transitions
Benefits:
Maintain uninterrupted reporting across time periods
Compare pre- and post-migration performance seamlessly
Preserve attribution insights without data loss
Example use case:
A team migrating from Rockerbox to Polar can combine past campaign performance with new Polar Pixel data to analyze long-term ROI trends without gaps.
Conclusion
Migrating to the Polar Pixel doesn’t mean losing your historical data or starting from scratch. By exporting your data, leveraging Polar’s ingestion support, and combining datasets with custom metrics, you can maintain a complete and continuous view of your marketing performance.
Key takeaways:
Export your full historical dataset (preferably event-level)
Work with Polar Support or your CSM to upload the data
Use custom metrics to unify historical and current attribution
If you’re planning a migration or need help preparing your data, reach out to Polar Support or your CSM for guidance.