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How does attribution work on Polar?
How does attribution work on Polar?

This article details how you can access attribution data in Polar.

Louise avatar
Written by Louise
Updated over a week ago

We believe that attribution is quite complex, and should be used for directional purposes rather than as an exact science since view-through data is never provided by ad platforms. However, there are a few options for how you can access attribution in Polar to help you make the best decisions for your business.

2 Ways to Access Attribution in Polar:

  1. The Polar Pixel:

    The Polar Pixel is a server-side tracking code that enables you to track attribution in a cookie-less world. You can learn more about how to install the Pixel here.

  2. The Acquisition tag:

    Within your Acquisition tab, you have access to a few different insights:

  • At the blended level (this is the source of truth on your total acquisition). There is no attribution data available at this level.

  • At the pixel level (this includes data from your ad platforms).

  • From Google Analytics

If you haven't installed the Polar Pixel yet, you'll be able to see aggregated attribution data from your ad platforms within the Channel Performance table in the Acquisition tab. If you'd like to boost your data, you can install the Polar Pixel to see more accurate server-side attribution data.

This visual shows you the Channel performance table before you've installed the Polar Pixel.

This visual shows you the Channel performance table after you've installed the Polar Pixel.

If you have a paid plan, you have access to Custom Reports, where you can also look at Shopify attribution data (with referring site and referring source).


You can also access additional filters at the blended level on the Acquisition page from Google Analytics (transaction ID from Google Analytics matched with the Shopify orders).

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